<\/span><\/h2>\nOne thing you need to know about selling on Shopify is that it isn\u2019t the best platform for new online retailers. If you\u2019re new to the world of online selling, there is a bit of a learning curve. Marketing isn\u2019t as easy as paying for an ad and sales rolling in. You need to build an audience and be active online. However, if you\u2019re starting out, your audience is typically small. Shopify starts at $49 each month. That means, even if you don\u2019t make any sales, you still need to pay a subscription fee. <\/p>\n
Shopify costs balloon because of its app store. While most ecommerce platforms add new features as part of their subscription, Shopify\u2019s app store does most of the heavy lifting for adding different features or functionality to your online store. There\u2019s no base price for the app store; each app charges its own subscription. When you start adding multiple apps, the fees can skyrocket quickly. <\/p>\n
Shopify also has limited customization capabilities if you\u2019re unfamiliar with Liquid code. You may need to pay an additional fee to hire a Shopify expert to help you make custom changes, such as deep checkout customization, changes to product structures, and the creation of custom pages. You will likely need to install apps to add basic features to your website, such as upsells, cross-sells, subscriptions, and more. <\/p>\n
Shopify also has limited product variants. You can only choose between three options: size, color, and material. <\/p>\n
Shopify sellers have also publicly complained about long wait times when contacting support. Due to Shopify\u2019s frequent layoffs, it\u2019s important to note that a 2025 layoff cut support staff, which may be the cause of Shopify\u2019s slower response times. <\/p>\n