{"id":748,"date":"2026-03-12T14:43:10","date_gmt":"2026-03-12T14:43:10","guid":{"rendered":"https:\/\/payhip.com\/hub\/?p=748"},"modified":"2026-04-01T20:04:19","modified_gmt":"2026-04-01T20:04:19","slug":"what-is-kajabi","status":"publish","type":"post","link":"https:\/\/payhip.com\/hub\/what-is-kajabi\/","title":{"rendered":"What is Kajabi?"},"content":{"rendered":"<p>The idea for Kajabi was sparked in 2009, and the company was officially founded in 2010 when Kenny Reuter and Travis Rosser joined together to figure out a way to sell a DIY sprinkler toy online. They set out to create a platform that allowed you to sell both digital products.&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/payhip.com\/hub\/what-is-kajabi\/#What_is_Kajabi\" >What is Kajabi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/payhip.com\/hub\/what-is-kajabi\/#How_does_Kajabi_work\" >How does Kajabi work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/payhip.com\/hub\/what-is-kajabi\/#What_you_need_to_know_about_selling_on_Kajabi\" >What you need to know about selling on Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/payhip.com\/hub\/what-is-kajabi\/#Is_Kajabi_the_best_platform_to_sell_products\" >Is Kajabi the best platform to sell products?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Kajabi\"><\/span>What is Kajabi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kajabi is a platform for selling digital products, including downloads, courses, podcasts, newsletters, coaching, and more. They build tools for creators, educators, and entrepreneurs to help them better educate their audiences. On this platform, you\u2019ll be able to build landing pages, host your website, and manage payments in one place. As of 2026, Kajabi currently has <a href=\"https:\/\/storeleads.app\/reports\/kajabi\" target=\"_blank\" rel=\"noreferrer noopener\">30,035<\/a> live stores on its platform.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Kajabi_work\"><\/span>How does Kajabi work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kajabi works by having creators upload their content to the platform, whether it\u2019s an online course or an ebook. They\u2019ll design their website using a drag-and-drop builder to create everything from landing pages to checkout flows. Once their website is ready, they can start building sales funnels to generate more sales. Once they\u2019ve customized their website and set up all their features, creators are ready to start promoting their product to their audience via social media or ads.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_you_need_to_know_about_selling_on_Kajabi\"><\/span>What you need to know about selling on Kajabi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing to know about selling on Kajabi is that it\u2019s one of the most expensive platforms to sell digital products. Their Basic plan costs $143 per month, which can be a steep price to pay if you\u2019re a beginner in the ecommerce space. New online sellers would struggle to pay for this subscription, as they work on getting their first few sales. You wouldn\u2019t be able to turn a profit and would start your business in debt if you were paying more than you were making. This isn\u2019t the best platform for beginners to build an online store.<\/p>\n<p>Another setback with Kajabi is that you can only sell five products on their Basic plan, capping your earning potential. To sell an unlimited number of products, you need to pay $399 each month. There are <a href=\"https:\/\/payhip.com\/blog\/kajabi-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kajabi alternatives<\/a> that let you sell unlimited products on their free plans. Overall, most sellers want the freedom to sell as many products as they want without price caps impacting their ability to do so.\u00a0<\/p>\n<p>Kajabi requires Basic plan users to upgrade to a Growth plan to access the affiliate program feature. Given that most online retailers earn revenue from affiliates, gating this under a more expensive plan can be frustrating, especially since the Basic plan is already a pricey option. There is extensive feature gating on plans, requiring users to upgrade to more expensive tiers to access standard features.&nbsp;<\/p>\n<p>Kajabi is often considered a more difficult platform to learn how to sell on. Features like funnels aren\u2019t intuitive for the average seller, making it too complicated to succeed on the platform. Most digital product creators generate revenue by building an audience on social media or through their blog. Creating a funnel that performs better than a standard checkout process is rare, especially when you aren\u2019t an expert in marketing.&nbsp;<\/p>\n<p>This platform only allows you to sell specific product types, such as courses, coaching programs, communities, newsletters, podcasts, and digital downloads. They currently don\u2019t allow you to sell physical products, which is one of the most popular product types to sell online. Many top sellers will combine physical products, like journals, with courses or coaching products. Not being able to sell physical products alongside your digital ones can prevent you from building additional sales streams.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Kajabi_the_best_platform_to_sell_products\"><\/span>Is Kajabi the best platform to sell products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No, Kajabi isn\u2019t the best platform to sell products. The best platform to sell products is Payhip, with its Forever Free plan with only a 5% transaction fee. They offer unlimited products on even the free plan. You\u2019ll be able to sell courses, coaching programs, digital downloads, membership sites, and physical products. They offer advanced marketing tools that are easy for beginners to use, such as email marketing, affiliate marketing programs, and more.\u00a0To start selling products, <a href=\"https:\/\/payhip.com\/auth\/register\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for free<\/a>. <\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is Kajabi?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Kajabi is a platform for selling digital products, including downloads, courses, podcasts, newsletters, coaching, and more. They build tools for creators, educators, and entrepreneurs to help them better educate their audiences. On this platform, you\u2019ll be able to build landing pages, host your website, and manage payments in one place. As of 2026, Kajabi currently has 30,035 live stores on its platform.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How does Kajabi work?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Kajabi works by having creators upload their content to the platform, whether it\u2019s an online course or an ebook. They\u2019ll design their website using a drag-and-drop builder to create everything from landing pages to checkout flows. Once their website is ready, they can start building sales funnels to generate more sales. Once they\u2019ve customized their website and set up all their features, creators are ready to start promoting their product to their audience via social media or ads.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea for Kajabi was sparked in 2009, and the company was officially founded in 2010 when Kenny Reuter and Travis Rosser joined together to figure out a way to sell a DIY sprinkler toy online. They set out to create a platform that allowed you to sell both digital products.&nbsp; What is Kajabi? Kajabi [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","hentry","category-platforms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Kajabi? - Payhip Resource Hub<\/title>\n<meta name=\"description\" content=\"What is Kajabi and how does it work? In this post, you&#039;ll learn everything you need to know about Kajabi to start selling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payhip.com\/hub\/what-is-kajabi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Kajabi? - Payhip Resource Hub\" \/>\n<meta property=\"og:description\" content=\"What is Kajabi and how does it work? In this post, you&#039;ll learn everything you need to know about Kajabi to start selling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payhip.com\/hub\/what-is-kajabi\/\" \/>\n<meta property=\"og:site_name\" content=\"Payhip Resource Hub\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-12T14:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T20:04:19+00:00\" \/>\n<meta name=\"author\" content=\"nicole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nicole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-kajabi\/\",\"url\":\"https:\/\/payhip.com\/hub\/what-is-kajabi\/\",\"name\":\"What is Kajabi? - Payhip Resource Hub\",\"isPartOf\":{\"@id\":\"https:\/\/payhip.com\/hub\/#website\"},\"datePublished\":\"2026-03-12T14:43:10+00:00\",\"dateModified\":\"2026-04-01T20:04:19+00:00\",\"author\":{\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1\"},\"description\":\"What is Kajabi and how does it work? In this post, you'll learn everything you need to know about Kajabi to start selling.\",\"breadcrumb\":{\"@id\":\"https:\/\/payhip.com\/hub\/what-is-kajabi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/payhip.com\/hub\/what-is-kajabi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-kajabi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/payhip.com\/hub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Kajabi?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/payhip.com\/hub\/#website\",\"url\":\"https:\/\/payhip.com\/hub\/\",\"name\":\"Payhip Resource Hub\",\"description\":\"All your business and digital product questions answered in one place.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/payhip.com\/hub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1\",\"name\":\"nicole\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g\",\"caption\":\"nicole\"},\"url\":\"https:\/\/payhip.com\/hub\/author\/nicole\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Kajabi? - Payhip Resource Hub","description":"What is Kajabi and how does it work? In this post, you'll learn everything you need to know about Kajabi to start selling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/payhip.com\/hub\/what-is-kajabi\/","og_locale":"en_US","og_type":"article","og_title":"What is Kajabi? - Payhip Resource Hub","og_description":"What is Kajabi and how does it work? In this post, you'll learn everything you need to know about Kajabi to start selling.","og_url":"https:\/\/payhip.com\/hub\/what-is-kajabi\/","og_site_name":"Payhip Resource Hub","article_published_time":"2026-03-12T14:43:10+00:00","article_modified_time":"2026-04-01T20:04:19+00:00","author":"nicole","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nicole","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/payhip.com\/hub\/what-is-kajabi\/","url":"https:\/\/payhip.com\/hub\/what-is-kajabi\/","name":"What is Kajabi? - Payhip Resource Hub","isPartOf":{"@id":"https:\/\/payhip.com\/hub\/#website"},"datePublished":"2026-03-12T14:43:10+00:00","dateModified":"2026-04-01T20:04:19+00:00","author":{"@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1"},"description":"What is Kajabi and how does it work? In this post, you'll learn everything you need to know about Kajabi to start selling.","breadcrumb":{"@id":"https:\/\/payhip.com\/hub\/what-is-kajabi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/payhip.com\/hub\/what-is-kajabi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/payhip.com\/hub\/what-is-kajabi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/payhip.com\/hub\/"},{"@type":"ListItem","position":2,"name":"What is Kajabi?"}]},{"@type":"WebSite","@id":"https:\/\/payhip.com\/hub\/#website","url":"https:\/\/payhip.com\/hub\/","name":"Payhip Resource Hub","description":"All your business and digital product questions answered in one place.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/payhip.com\/hub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1","name":"nicole","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g","caption":"nicole"},"url":"https:\/\/payhip.com\/hub\/author\/nicole\/"}]}},"_links":{"self":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":3,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"predecessor-version":[{"id":873,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/748\/revisions\/873"}],"wp:attachment":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}