{"id":771,"date":"2026-03-23T14:46:43","date_gmt":"2026-03-23T14:46:43","guid":{"rendered":"https:\/\/payhip.com\/hub\/?p=771"},"modified":"2026-04-01T19:22:58","modified_gmt":"2026-04-01T19:22:58","slug":"what-is-stan-store","status":"publish","type":"post","link":"https:\/\/payhip.com\/hub\/what-is-stan-store\/","title":{"rendered":"What is Stan store?"},"content":{"rendered":"<p>Stan Store was founded in 2020 by John Hu and Vitalii Dodonov as a link-in-bio service for social media content creators.&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/payhip.com\/hub\/what-is-stan-store\/#What_is_Stan_Store\" >What is Stan Store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/payhip.com\/hub\/what-is-stan-store\/#How_does_Stan_Store_work\" >How does Stan Store work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/payhip.com\/hub\/what-is-stan-store\/#What_you_need_to_know_about_selling_on_Stan_store\" >What you need to know about selling on Stan store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/payhip.com\/hub\/what-is-stan-store\/#Is_Stan_store_the_best_platform_for_selling_products\" >Is Stan store the best platform for selling products?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Stan_Store\"><\/span>What is Stan Store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Stan Store is a link-in-bio ecommerce platform that allows creators to sell digital products, host online courses, and manage bookings all in one place. The tool is more of a mobile-optimized storefront rather than a traditional website. It serves as a link for customers to purchase products without leaving their social media app, such as Instagram or TikTok.&nbsp;<\/p>\n<p>Stan store allows you to sell digital products, courses, memberships, or subscriptions, and even includes a built-in calendar feature for coaching services or meetings.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Stan_Store_work\"><\/span>How does Stan Store work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Stan works by allowing you to add your products to a backend. Stan store hosts the files on its platform. Then, from there, you\u2019ll have a minimalist storefront without any advanced features. You get charged a monthly subscription fee ranging from $29 to $99 to keep it live. You then add this link to your bio link on social media platforms like Instagram, TikTok, X, Pinterest, and so on.&nbsp;<\/p>\n<p>Customers who check out your profile will find the link and can look for your products. For example, when you launch a course, you can tell your followers to check out your link in bio to buy it. Then, your followers will check out your bio link to buy the content if it\u2019s relevant to them. However, you do need to still promote your bio link, as most people won\u2019t be casually checking out your profile on its own.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_you_need_to_know_about_selling_on_Stan_store\"><\/span>What you need to know about selling on Stan store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing to know about selling on the Stan store is that there are no free plans. If you\u2019re a new creator with few followers, or if you try to sell a product but end up with no sales, you\u2019ll still be on the hook for a monthly subscription.<\/p>\n<p>Stan store only has two plans on the platform: Creator and Creator Pro. Unfortunately, most features are gated behind the Creator Pro plan. For example, on traditional tools, you\u2019ll find some of these features even on the free plan. However, on the Stan store, these features are gated, such as email marketing, discount codes, upsell offers, payment plans, affiliate payments, and pixel tracking.&nbsp;<\/p>\n<p>Stan store is only a link-in-bio tool. It doesn\u2019t give you a website; it only provides a very basic storefront. There aren&#8217;t many customization options for your storefront, so it\u2019s hard to make it look and feel like an official brand asset. The design is rather minimalist, and if you plan to sell many products, this might not be the best option.&nbsp;<\/p>\n<p>It is also not built for organic search traffic. It\u2019s only a link that converts social media followers into buyers. Other tools, like website builders, let you put your website in your bio link and build a blog to drive organic traffic to it.&nbsp;<\/p>\n<p>Stan store doesn\u2019t have its own marketplace where you can sell your products to reach a new or bigger audience. You\u2019ll have to bring in all your customers to the platform yourself through social media.&nbsp;<\/p>\n<p>It isn\u2019t designed for selling physical products. If you want to sell both physical and digital products, you\u2019ll need to look at <a href=\"https:\/\/payhip.com\/stan-store-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Stan store alternatives<\/a>. For example, if you\u2019re a mindset coach and you sell a custom journal you designed that needs to be shipped out, you\u2019ll be better off choosing another platform.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Stan_store_the_best_platform_for_selling_products\"><\/span>Is Stan store the best platform for selling products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No, Stan store isn\u2019t the best platform for selling products; Payhip is. Payhip offers a beginner-friendly, free forever plan that lets you sell products on your very own website, with a 5% transaction fee per sale. That way, you don\u2019t pay fees until you\u2019ve made money yourself. Plus, you\u2019ll be able to sell more than just digital products on your website; you\u2019ll also be able to sell physical ones. In addition, you can drive traffic to your website via social media, organic traffic, LLMs, and more based on the platform\u2019s features. To start selling products, <a href=\"https:\/\/payhip.com\/auth\/register\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for free today<\/a>.\u00a0<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is Stan Store?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Stan Store is a link-in-bio ecommerce platform that allows creators to sell digital products, host online courses, and manage bookings all in one place. The tool is more of a mobile-optimized storefront rather than a traditional website. 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Stan Store is a link-in-bio ecommerce platform that allows creators to sell digital products, host online courses, and manage bookings all in one place. The tool is more of a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-771","post","type-post","status-publish","format-standard","hentry","category-platforms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Stan store? - Payhip Resource Hub<\/title>\n<meta name=\"description\" content=\"Need a bio link to sell products on your website? 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