{"id":773,"date":"2026-03-23T16:42:37","date_gmt":"2026-03-23T16:42:37","guid":{"rendered":"https:\/\/payhip.com\/hub\/?p=773"},"modified":"2026-04-01T19:20:33","modified_gmt":"2026-04-01T19:20:33","slug":"what-is-bigcommerce","status":"publish","type":"post","link":"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/","title":{"rendered":"What is BigCommerce?"},"content":{"rendered":"<p>BigCommerce was founded in Australia in 2009 by founders Eddie Machaalani and Mitchell Harper. They created an ecommerce platform that went public (IPO) in 2020. BigCommerce has 130,000 merchants spanning 150 countries. The average merchant earns $250,000 in annual sales.&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/#What_is_BigCommerce\" >What is BigCommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/#How_does_BigCommerce_work\" >How does BigCommerce work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/#What_you_need_to_know_about_selling_on_BigCommerce\" >What you need to know about selling on BigCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/#Is_BigCommerce_the_best_platform_to_sell_products\" >Is BigCommerce the best platform to sell products?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_BigCommerce\"><\/span>What is BigCommerce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BigCommerce is a cloud-based ecommerce platform that helps retailers build and run their online stores. Unlike traditional ecommerce platforms, BigCommerce offers tools for both B2C and B2B businesses. The platform offers web hosting, payment processing, and security features that enable you to sell to a global audience.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_BigCommerce_work\"><\/span>How does BigCommerce work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BigCommerce works by allowing merchants to build their online stores by paying a subscription fee. They offer built-in tools for managing your products, customizing your online store, and managing your payments in one place. You can also optimize your online store for SEO to generate search traffic.&nbsp;<\/p>\n<p>The platform is secure as it has both SSL and PCI DSS for security and compliance. You can build and design your store using the drag-and-drop editor to make theme changes. You can sell unlimited products and manage large inventories on the platform, even product variants like size and color. Store owners can also build multiple, unique storefronts on the platform with their own domains from a single backend.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_you_need_to_know_about_selling_on_BigCommerce\"><\/span>What you need to know about selling on BigCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BigCommerce tends to have high costs and subscription fees. Their pricing plans cap your earning potential. For example, you can earn up to $50,000 annually with the $29 plan. If you make up to $180,000, you\u2019ll need to pay $79 each month. If you earn up to $400,000, the cost is $299 monthly. Once you surpass the highest pricing plan, you\u2019ll be moved to an enterprise plan with undisclosed costs depending on your sales volume. One thing to note is that once you pass the sales volume threshold, you\u2019ll automatically be charged the next subscription tier, which can cause sticker shock for sellers who aren&#8217;t aware.&nbsp;<\/p>\n<p>While BigCommerce does have a free trial of 15 days, it doesn\u2019t offer a free plan. If you don\u2019t make any sales in your first month, you\u2019ll still need to pay a subscription fee. Some <a href=\"https:\/\/payhip.com\/bigcommerce-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce alternatives<\/a> offer a free plan for beginners. New online retailers often struggle to generate sales because they haven\u2019t yet built brand recognition. Without sales, paying for a subscription can increase your debt rather than your revenue.\u00a0<\/p>\n<p>BigCommerce caters to more high-volume, multi-channel physical retail. If you\u2019re looking to sell content as a content creator, it may not be the best platform for you. Most BigCommerce sellers only sell physical products. However, if you\u2019re looking to sell both digital and physical products, other tools may better suit your needs. For example, you can sell digital products like courses, memberships, and coaching services easily on BigCommerce.&nbsp;<\/p>\n<p>BigCommerce also has a steep learning curve. It\u2019s not a good platform choice for beginners, as it&#8217;s complex to set up and use. You\u2019d need to watch many tutorials or training videos to learn how to create your website. Other ecommerce platforms offer more user-friendly functionality, even if they have advanced features.&nbsp;<\/p>\n<p>While some aspects of building your store require no coding experience in BigCommerce, others do. For example, you may need to know how to code to edit themes and better customize them to your branding. Without coding knowledge, you might struggle to make simple edits.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_BigCommerce_the_best_platform_to_sell_products\"><\/span>Is BigCommerce the best platform to sell products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No, BigCommerce isn\u2019t the best platform to sell products; Payhip is. Payhip lets you build an online store for free, with no monthly subscription. Plus, you can sell more than just physical products on your store. You can also sell online courses, memberships, coaching services, and digital downloads like ebooks. To start selling products online, <a href=\"https:\/\/payhip.com\/auth\/register\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for free<\/a>.\u00a0<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is BigCommerce?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"BigCommerce is a cloud-based ecommerce platform that helps retailers build and run their online stores. Unlike traditional ecommerce platforms, BigCommerce offers tools for both B2C and B2B businesses. The platform offers web hosting, payment processing, and security features that enable you to sell to a global audience.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How does BigCommerce work?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"BigCommerce works by allowing merchants to build their online stores by paying a subscription fee. They offer built-in tools for managing your products, customizing your online store, and managing your payments in one place. You can also optimize your online store for SEO to generate search traffic.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BigCommerce was founded in Australia in 2009 by founders Eddie Machaalani and Mitchell Harper. They created an ecommerce platform that went public (IPO) in 2020. BigCommerce has 130,000 merchants spanning 150 countries. The average merchant earns $250,000 in annual sales.&nbsp; What is BigCommerce? BigCommerce is a cloud-based ecommerce platform that helps retailers build and run [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","category-platforms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is BigCommerce? - Payhip Resource Hub<\/title>\n<meta name=\"description\" content=\"Wondering what is BigCommerce, how it works, things you need to know about selling on the platform and more? Click the link to find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is BigCommerce? - Payhip Resource Hub\" \/>\n<meta property=\"og:description\" content=\"Wondering what is BigCommerce, how it works, things you need to know about selling on the platform and more? Click the link to find out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Payhip Resource Hub\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T16:42:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T19:20:33+00:00\" \/>\n<meta name=\"author\" content=\"nicole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nicole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/\",\"url\":\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/\",\"name\":\"What is BigCommerce? - Payhip Resource Hub\",\"isPartOf\":{\"@id\":\"https:\/\/payhip.com\/hub\/#website\"},\"datePublished\":\"2026-03-23T16:42:37+00:00\",\"dateModified\":\"2026-04-01T19:20:33+00:00\",\"author\":{\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1\"},\"description\":\"Wondering what is BigCommerce, how it works, things you need to know about selling on the platform and more? Click the link to find out.\",\"breadcrumb\":{\"@id\":\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/payhip.com\/hub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is BigCommerce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/payhip.com\/hub\/#website\",\"url\":\"https:\/\/payhip.com\/hub\/\",\"name\":\"Payhip Resource Hub\",\"description\":\"All your business and digital product questions answered in one place.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/payhip.com\/hub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1\",\"name\":\"nicole\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g\",\"caption\":\"nicole\"},\"url\":\"https:\/\/payhip.com\/hub\/author\/nicole\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is BigCommerce? - Payhip Resource Hub","description":"Wondering what is BigCommerce, how it works, things you need to know about selling on the platform and more? Click the link to find out.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/","og_locale":"en_US","og_type":"article","og_title":"What is BigCommerce? - Payhip Resource Hub","og_description":"Wondering what is BigCommerce, how it works, things you need to know about selling on the platform and more? Click the link to find out.","og_url":"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/","og_site_name":"Payhip Resource Hub","article_published_time":"2026-03-23T16:42:37+00:00","article_modified_time":"2026-04-01T19:20:33+00:00","author":"nicole","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nicole","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/","url":"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/","name":"What is BigCommerce? - Payhip Resource Hub","isPartOf":{"@id":"https:\/\/payhip.com\/hub\/#website"},"datePublished":"2026-03-23T16:42:37+00:00","dateModified":"2026-04-01T19:20:33+00:00","author":{"@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1"},"description":"Wondering what is BigCommerce, how it works, things you need to know about selling on the platform and more? Click the link to find out.","breadcrumb":{"@id":"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/payhip.com\/hub\/what-is-bigcommerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/payhip.com\/hub\/what-is-bigcommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/payhip.com\/hub\/"},{"@type":"ListItem","position":2,"name":"What is BigCommerce?"}]},{"@type":"WebSite","@id":"https:\/\/payhip.com\/hub\/#website","url":"https:\/\/payhip.com\/hub\/","name":"Payhip Resource Hub","description":"All your business and digital product questions answered in one place.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/payhip.com\/hub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1","name":"nicole","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g","caption":"nicole"},"url":"https:\/\/payhip.com\/hub\/author\/nicole\/"}]}},"_links":{"self":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":3,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":851,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/773\/revisions\/851"}],"wp:attachment":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}