{"id":777,"date":"2026-03-23T21:22:58","date_gmt":"2026-03-23T21:22:58","guid":{"rendered":"https:\/\/payhip.com\/hub\/?p=777"},"modified":"2026-04-01T19:15:21","modified_gmt":"2026-04-01T19:15:21","slug":"what-is-whop","status":"publish","type":"post","link":"https:\/\/payhip.com\/hub\/what-is-whop\/","title":{"rendered":"What is Whop?"},"content":{"rendered":"<p>Whop is a relatively new digital marketplace founded in 2021 by Steven Schwartz, Cameron Zoub, and Jack Sharkey. The trio originally met in an online sneaker reseller group. Their original business was a sneaker bots side hustle. This venture-backed company has raised over $200 million in 2026, putting its valuation at $1.6 billion. The platform has over 2.5 million sellers.&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/payhip.com\/hub\/what-is-whop\/#What_is_Whop\" >What is Whop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/payhip.com\/hub\/what-is-whop\/#How_does_Whop_work\" >How does Whop work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/payhip.com\/hub\/what-is-whop\/#What_you_need_to_know_about_selling_on_Whop\" >What you need to know about selling on Whop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/payhip.com\/hub\/what-is-whop\/#Is_Whop_the_best_platform_to_sell_products\" >Is Whop the best platform to sell products?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Whop\"><\/span>What is Whop?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whop is a social commerce platform and marketplace where creators can sell memberships, online courses, and other digital goods. On this platform, you\u2019ll be able to tap into an audience of 21 million customers to potentially grow your sales. This marketplace has over 2.5 million businesses, all competing for the same customers. You\u2019ll find AI businesses, content products, prediction markets group, custom workout plans, CRM software, and a wide range of other businesses on the platform.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Whop_work\"><\/span>How does Whop work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whop works by giving sellers a unified storefront on their platform to sell communities, software, or content. Sellers can choose to charge either one-time or recurring subscription fees to generate sales. You can also add apps, such as a forum, chat, calendar, and more, to create a specific user experience. Buyers can choose to sign up to access specific communities or buy products. Whop accepts payment from Visa, Mastercard, American Express, Apple Pay, Cash App, and even some crypto.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_you_need_to_know_about_selling_on_Whop\"><\/span>What you need to know about selling on Whop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whop is a platform known for its high fees. As most sellers get their sales from Whop\u2019s marketplace, they\u2019re at risk of paying 30% per sale, which eats into their profit margins. On top of that, they add a 4% fee plus $1.00 for instant payouts. Some platforms offer this feature with no additional fees. While some may like getting paid in crypto, there\u2019s a 5% + $1.00 fee for accepting cryptocurrency online, including Venmo. You also get charged a $29.00 fee per alert for chargebacks. Overall, there are a lot of add-on fees for features, depending on the payment method.&nbsp;<\/p>\n<p>Whop\u2019s marketplace offers a lot of exposure if you\u2019re featured. However, it\u2019s a highly competitive platform. Being discovered in their marketplace isn\u2019t guaranteed either. Many of the businesses featured on Whop have timestamps dating back 1 year or more. Thus, established businesses that were on the platform years ago are more likely to appear on the marketplace than the latest listings.&nbsp;<\/p>\n<p>Whop also doesn\u2019t offer native video hosting. If you\u2019re creating video content or online courses, you\u2019ll have to embed YouTube or Vimeo videos for your content. That makes the content feel less seamless. While you can make YouTube videos private, it adds a layer of work as some course creators might not want their video content to be as accessible to their students or viewers.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Whop_the_best_platform_to_sell_products\"><\/span>Is Whop the best platform to sell products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No, Whop isn\u2019t the best platform to sell products; Payhip is. Payhip is a much more affordable platform for selling memberships, software, digital downloads, courses, coaching, and physical products, with a 5% transaction fee per sale. There are no additional fees for selling on the Payhip marketplace either. You won\u2019t need to embed videos from YouTube or Vimeo, as you\u2019ll have access to a native video tool for online courses. You\u2019ll also be able to customize your website any way you want with advanced customization. To start selling products, <a href=\"https:\/\/payhip.com\/auth\/register\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for free<\/a>.\u00a0<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is Whop?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Whop is a social commerce platform and marketplace where creators can sell memberships, online courses, and other digital goods. On this platform, you\u2019ll be able to tap into an audience of 21 million customers to potentially grow your sales. This marketplace has over 2.5 million businesses, all competing for the same customers. You\u2019ll find AI businesses, content products, prediction markets group, custom workout plans, CRM software, and a wide range of other businesses on the platform.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How does Whop work?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Whop works by giving sellers a unified storefront on their platform to sell communities, software, or content. Sellers can choose to charge either one-time or recurring subscription fees to generate sales. You can also add apps, such as a forum, chat, calendar, and more, to create a specific user experience. Buyers can choose to sign up to access specific communities or buy products. Whop accepts payment from Visa, Mastercard, American Express, Apple Pay, Cash App, and even some crypto.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whop is a relatively new digital marketplace founded in 2021 by Steven Schwartz, Cameron Zoub, and Jack Sharkey. The trio originally met in an online sneaker reseller group. Their original business was a sneaker bots side hustle. This venture-backed company has raised over $200 million in 2026, putting its valuation at $1.6 billion. The platform [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","hentry","category-platforms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Whop? - Payhip Resource Hub<\/title>\n<meta name=\"description\" content=\"What is Whop? How does it work? Is it the best platform to sell products? Is their marketplace good? Find out in the link.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payhip.com\/hub\/what-is-whop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Whop? - Payhip Resource Hub\" \/>\n<meta property=\"og:description\" content=\"What is Whop? How does it work? Is it the best platform to sell products? Is their marketplace good? Find out in the link.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payhip.com\/hub\/what-is-whop\/\" \/>\n<meta property=\"og:site_name\" content=\"Payhip Resource Hub\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T21:22:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T19:15:21+00:00\" \/>\n<meta name=\"author\" content=\"nicole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nicole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-whop\/\",\"url\":\"https:\/\/payhip.com\/hub\/what-is-whop\/\",\"name\":\"What is Whop? - Payhip Resource Hub\",\"isPartOf\":{\"@id\":\"https:\/\/payhip.com\/hub\/#website\"},\"datePublished\":\"2026-03-23T21:22:58+00:00\",\"dateModified\":\"2026-04-01T19:15:21+00:00\",\"author\":{\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1\"},\"description\":\"What is Whop? How does it work? Is it the best platform to sell products? Is their marketplace good? Find out in the link.\",\"breadcrumb\":{\"@id\":\"https:\/\/payhip.com\/hub\/what-is-whop\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/payhip.com\/hub\/what-is-whop\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-whop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/payhip.com\/hub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Whop?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/payhip.com\/hub\/#website\",\"url\":\"https:\/\/payhip.com\/hub\/\",\"name\":\"Payhip Resource Hub\",\"description\":\"All your business and digital product questions answered in one place.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/payhip.com\/hub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1\",\"name\":\"nicole\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g\",\"caption\":\"nicole\"},\"url\":\"https:\/\/payhip.com\/hub\/author\/nicole\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Whop? - Payhip Resource Hub","description":"What is Whop? How does it work? Is it the best platform to sell products? Is their marketplace good? Find out in the link.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/payhip.com\/hub\/what-is-whop\/","og_locale":"en_US","og_type":"article","og_title":"What is Whop? - Payhip Resource Hub","og_description":"What is Whop? How does it work? Is it the best platform to sell products? Is their marketplace good? Find out in the link.","og_url":"https:\/\/payhip.com\/hub\/what-is-whop\/","og_site_name":"Payhip Resource Hub","article_published_time":"2026-03-23T21:22:58+00:00","article_modified_time":"2026-04-01T19:15:21+00:00","author":"nicole","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nicole","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/payhip.com\/hub\/what-is-whop\/","url":"https:\/\/payhip.com\/hub\/what-is-whop\/","name":"What is Whop? - Payhip Resource Hub","isPartOf":{"@id":"https:\/\/payhip.com\/hub\/#website"},"datePublished":"2026-03-23T21:22:58+00:00","dateModified":"2026-04-01T19:15:21+00:00","author":{"@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1"},"description":"What is Whop? How does it work? Is it the best platform to sell products? Is their marketplace good? Find out in the link.","breadcrumb":{"@id":"https:\/\/payhip.com\/hub\/what-is-whop\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/payhip.com\/hub\/what-is-whop\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/payhip.com\/hub\/what-is-whop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/payhip.com\/hub\/"},{"@type":"ListItem","position":2,"name":"What is Whop?"}]},{"@type":"WebSite","@id":"https:\/\/payhip.com\/hub\/#website","url":"https:\/\/payhip.com\/hub\/","name":"Payhip Resource Hub","description":"All your business and digital product questions answered in one place.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/payhip.com\/hub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/381b48d37a1bcebeb432c0dff9eb3bf1","name":"nicole","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f16b72ce22ce88f3515312e7d43a53a4a80bebfe0ffc2e885ffdb5f7aff189d4?s=96&d=mm&r=g","caption":"nicole"},"url":"https:\/\/payhip.com\/hub\/author\/nicole\/"}]}},"_links":{"self":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/comments?post=777"}],"version-history":[{"count":3,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/777\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/777\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/media?parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/categories?post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/tags?post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}