{"id":787,"date":"2026-03-24T20:16:08","date_gmt":"2026-03-24T20:16:08","guid":{"rendered":"https:\/\/payhip.com\/hub\/?p=787"},"modified":"2026-04-01T18:46:10","modified_gmt":"2026-04-01T18:46:10","slug":"what-is-easy-digital-downloads","status":"publish","type":"post","link":"https:\/\/payhip.com\/hub\/what-is-easy-digital-downloads\/","title":{"rendered":"What is Easy Digital Downloads?"},"content":{"rendered":"<p>Easy Digital Downloads was founded by Pippin Williamson in 2012. Williamson was known for creating specialized WordPress tools, and this tool made it easier for people to sell digital products on WordPress. In 2022, it was acquired by Awesome Motive, which was also founded to create WordPress plugins.&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/payhip.com\/hub\/what-is-easy-digital-downloads\/#What_is_Easy_Digital_Downloads\" >What is Easy Digital Downloads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/payhip.com\/hub\/what-is-easy-digital-downloads\/#How_does_Easy_Digital_Downloads_work\" >How does Easy Digital Downloads work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/payhip.com\/hub\/what-is-easy-digital-downloads\/#What_you_need_to_know_about_selling_on_Easy_Digital_Downloads\" >What you need to know about selling on Easy Digital Downloads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/payhip.com\/hub\/what-is-easy-digital-downloads\/#Is_Easy_Digital_Downloads_the_best_platform_to_sell_products\" >Is Easy Digital Downloads the best platform to sell products?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Easy_Digital_Downloads\"><\/span>What is Easy Digital Downloads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Easy Digital Downloads is a WordPress ecommerce plugin that allows creators to sell digital products. You can choose from over 100 integrations, like Stripe, PayPal, and Mailchimp, to help you build and manage the processes of running an online store.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Easy_Digital_Downloads_work\"><\/span>How does Easy Digital Downloads work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Easy Digital Downloads only works for existing WordPress sites. For instance, if you\u2019ve built a WordPress site but want to sell digital products, you\u2019ll need to go to WordPress\u2019 plugin directory to find Easy Digital Downloads. From there, you\u2019ll install the plugin on your website.<\/p>\n<p>You\u2019ll be able to start selling products, such as ebooks, software, templates, audio, music, photography, documents, and any other digital downloads. You can even bundle digital products together with no listing fees. After you\u2019ve created the digital download, you can upload it to your website. This tool lets you add a fully customizable checkout block to drive sales from your products.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_you_need_to_know_about_selling_on_Easy_Digital_Downloads\"><\/span>What you need to know about selling on Easy Digital Downloads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing to know about selling on Easy Digital Downloads is that it doesn\u2019t offer the functionality of selling physical products online. For instance, you\u2019ll have to use a second plug-in to sell physical goods. Sometimes, the digital product is only one piece of the customer experience. For instance, a fitness trainer might sell meal plans as a digital download and gym equipment to help people train.&nbsp;<\/p>\n<p>This platform is also quite expensive, as they don\u2019t offer a monthly subscription but instead an annual one. The sticker shock of paying $199 to $499 up front when you haven\u2019t even made a sale yet can be overwhelming for bootstrapped sellers.&nbsp;<\/p>\n<p>Another challenge with this plugin is that it can only be used on a WordPress website. For instance, if you wanted to build it on another website builder instead, you wouldn\u2019t be able to access this tool. WordPress is a very popular platform for building websites, but it\u2019s not very beginner-friendly. Many people find it difficult to connect all the pieces together, as you need to add hosting, SSL certificates, and more to create a secure website on the platform. Plus, on WordPress, you\u2019ll be responsible for website maintenance, such as regular backups, as you\u2019re self-hosting.&nbsp;<\/p>\n<p>You\u2019ll also have limited theme options with this ecommerce plugin. Other tools offer a more extensive selection of themes for their sellers. Each theme costs an additional fee, which can increase your startup costs. There are Easy Digital Downloads alternatives that offer free themes to help you design a beautiful website.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Easy_Digital_Downloads_the_best_platform_to_sell_products\"><\/span>Is Easy Digital Downloads the best platform to sell products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No, Easy Digital Downloads isn\u2019t the best platform to sell products; Payhip is. Payhip allows you to build a website for free with only a 5% transaction fee after you\u2019ve made a sale, with no upfront costs. Plus, you\u2019ll have a hosted, secure website on this all-in-one platform. In addition to selling digital downloads, like courses, books, and memberships, you can also sell physical products and coaching services. To start selling products online, <a href=\"https:\/\/payhip.com\/auth\/register\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for free today<\/a>.&nbsp;<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is Easy Digital Downloads?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Easy Digital Downloads is a WordPress ecommerce plugin that allows creators to sell digital products. You can choose from over 100 integrations, like Stripe, PayPal, and Mailchimp, to help you build and manage the processes of running an online store.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How does Easy Digital Downloads work?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Easy Digital Downloads only works for existing WordPress sites. 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In 2022, it was acquired by Awesome Motive, which was also founded to create WordPress plugins.&nbsp; What is Easy Digital Downloads? Easy Digital [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-787","post","type-post","status-publish","format-standard","hentry","category-platforms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Easy Digital Downloads? - Payhip Resource Hub<\/title>\n<meta name=\"description\" content=\"Learn more about Easy Digital Downloads, such as What is Easy Digital Downloads and how does EDD work, plus tips to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payhip.com\/hub\/what-is-easy-digital-downloads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Easy Digital Downloads? 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