How Elizabeth Holney built a God’s-way business with Martin’s?
There are moments in life when destiny does not knock softly - it pulls, drags, and disrupts everything you thought was secure. Suddenly, a state of discomfort emerges. With no job, no money and no way to get around, the question arises: ‘Where do I go now?’
For Elizabeth Holney, that moment arrived on an ordinary Tuesday morning when she walked into the downtown open-plan office of the start-up where she had served as a financial assistant for three steady years. She had always been diligent, precise, and quietly brilliant. The kind of woman who never needed to announce her intelligence; her work spoke loudly enough. But on that particular morning, she felt something shift before she even sat down. The air felt tense. Conversations were clipped. Eyes avoided hers. By noon, she found herself sitting across from her manager, hearing the six words that would become the beginning of her new life:
“We’re letting you go. Effective immediately.”
It was sharp, unexpected. Almost unreal.
She would later say it felt like a hand - firm and divine - pulling her out by the collar. Not gently, not politely, but deliberately. Heaven was done waiting - the dream inside her had matured, and God was ready.
Elizabeth Holney was destined to build MoneyNow, the financial solutions firm that would not only redefine her own future but reshape the futures of companies that desperately needed wise, ethical, Spirit-aligned financial support. This is her story - a story about being “dragged out” of the wrong place so she could step into the right calling. A story about building a God’s-way business. A story about destiny, refinement, courage, and the power of the right mentorship - the power of Martin’s.
Before the collapse: Who Elizabeth Holney really was.
Before she ever became a founder, Elizabeth was already extraordinary.
She grew up reading financial reports the way others read fiction. Numbers calmed her. Structure thrilled her. But kindness? Kindness was her signature. Even in the toughest conversations, she carried softness like a quiet superpower.
In the office, she was known for three things:
- Her intelligence: razor-sharp, observant, and ahead of the curve.
- Her character: steady, loyal, the kind of integrity that cannot be taught.
- Her grace under pressure: calm, elegant, and composed even in chaos.
Like many gifted people, she hid behind “stability,” holding onto a job that no longer matched her capacity. She knew she was called to build something of her own. She knew she was supposed to help people in a bigger way. But comfort is seductive, and she remained where she was - until destiny refused to let her stay.
1- The Dragging: When Purpose Interrupts Your Life.
“I didn’t walk out,” she says now. “I was dragged out.”
Some exits feel violent, but they are necessary. When God moves you, He does not always ask your permission. He says, “It’s time.” Losing her job felt painful, but within 24 hours, Elizabeth felt something unfamiliar rising inside her chest.
Peace.
The powerful peace that comes when something has been decided for you. Every door to her old life closed swiftly, and every whisper from within said the same thing:
Start the business. Start your business. Start the business I have been preparing you for.
And she did it.
2- The birth of MoneyNow.
Within a week of leaving her job, Elizabeth sat at her kitchen table with a notebook and three simple words written at the top of the page:
MoneyNow, Financial Solutions for Forward-Moving Companies
She envisioned a company built on clarity, simplicity, and integrity. A company that didn’t just crunch numbers - but translated them into direction, strategy, and growth.
MoneyNow would help businesses:
- manage their finances with precision
- restructure budgets with wisdom
- plan expansions with confidence
- fix financial missteps with grace
- and forecast future opportunities with long-term clarity
Elizabeth knew the dream alone wasn’t enough. She needed guidance - not the generic business-school kind, but spiritual, strategic, high-fashion mentorship that understood both her calling and her elegance as a woman. She needed someone who could help her build not just a business, but a God-aligned empire.
That is when she found Martin’s.
Enter Martin’s: The premium mentorship behind MoneyNow.
When Elizabeth first encountered Martin’s, she expected typical coaching - a bit of motivation, some administrative steps, perhaps a marketing plan. What she found, instead, was a transformational blueprint that stretched far beyond business.
Martin’s offered support that was:
- Prophetic — aligned with divine timing
- Elegant — shaped by fashion, etiquette, and refined presentation
- Strategic — rooted in brand mastery and business clarity
- Holistic — addressing identity, purpose, and spiritual posture
“It wasn’t coaching,” Elizabeth says. “It was formation.”
For the first time in her life, she felt seen not as an employee with potential - but as a founder with a calling, ready to conquer the world.
1- The “Martin’s” support process: From nothing to a built business.
“Martin’s” guided Elizabeth through every stage of creation, taking her from “I have an idea” to “I am a CEO.”
Here is the path they walked together:
STEP 1 - Identity & calling discovery.
Martin’s began with a simple question:
Who are you becoming?
You are becoming the woman and the visionary. They helped Elizabeth articulate the deeper calling behind MoneyNow - a calling to bring order, wisdom, and godly stewardship to companies that needed more than accounting… they needed direction. This step gave her clarity, confidence, and a sense of divine assignment.
STEP 2 - Vision shaping & brand birth.
Together, they shaped the MoneyNow brand:
- the name
- the message
- the tone
- the visual aesthetic
- the promises
- the audience
- the long-term impact
“Martin’s” ensured that MoneyNow carried an elegant, minimalist financial luxury style - clean lines, bold confidence, high-value clarity.
STEP 3 - Business foundations & financial structure.
This included:
- business plan
- service offerings
- pricing
- financial projections
- legal frameworks
- workflows
- onboarding systems
MoneyNow was built not on guesswork but on a solid structure.
STEP 4 - Communication, manners & presence.
Elizabeth says this was the most transformative part.
Martin’s taught her:
- How to walk into a room with quiet authority
- How to read silence
- How to respond with elegance instead of panic
- How to negotiate without raising her voice
- How to use composure as her strongest asset
“They taught me how to be silent in the main moments of a business,” she says. “And how to deal with silence without fear.” This changed how she led, how she sold her services, and how she carried herself as a CEO.
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