With that single statement, Daniella Steel disrupts the sterile script of business mentorship and rewrites it with meaning. For her, business is not merely about strategy, revenue, or performance metrics. It’s about legacy, divine calling, and the invisible storylines that shape every brand, every leader, every soul-led decision.
Daniella Steel is not your conventional business coach. She is a narrative architect for women CEOs. Those who are not only building companies but also carrying divine blueprints. Through her company, “CoachingForYa,” Daniella has mentored thousands of women across continents, teaching them that true leadership is not about managing teams, it’s about narrating purpose. Her mantra is as pragmatic as it is prophetic:
“Dress well, think well, eat well, speak well, and lead well. Your business depends on it.”
The story behind the storyteller.
When you meet Danielle Steel, the first thing you notice is her presence. It is neither loud nor flamboyant, but intentional. Every movement, every word and every outfit tells a story. Her signature look of crisp white shirts, tailored suits, silk scarves and gold accessories embodies her philosophy that the exterior should reflect the excellence of the interior. Daniella didn’t always have this clarity. Years ago, she was a marketing executive in a global corporation, juggling spreadsheets and burnout, until one day, she heard what she calls “a divine interruption.”
“I was in a boardroom, watching everyone fight over numbers, and suddenly I felt this still voice say, ‘There’s a better story to tell.’ That day, I walked out - not in rebellion, but in revelation.”
She left corporate life, retrained in leadership psychology, and built “CoachingForYa”, a hybrid mentorship platform that blends business strategy, spiritual grounding, and personal storytelling. Today, Daniella Steel is one of the most sought-after mentors for female CEOs and business managers who want to lead not only profit-driven enterprises but purpose-driven legacies.
1. The CEO as Storyteller.
To Daniella, a businesswoman is not just an entrepreneur. She is a storyteller of people’s lives.
“Every business exists to solve a problem. But every great business exists to transform a story,” she explains. “If you’re a CEO, you’re rewriting someone’s destiny - a client’s, a customer’s, or even your team’s. That’s why I say: someone’s story is in your hands.”
In her sessions, Daniella often asks her clients a piercing question: “What story are you telling through your business?” It’s a question that disarms and awakens. Most CEOs know their financial goals but not their narrative purpose. Daniella teaches that storytelling in leadership is not about marketing, it’s about meaning. The way a leader dresses, communicates, and makes decisions forms a living narrative that either attracts
or repels divine opportunity.
“The world doesn’t respond to confusion,” she says. “When your story is clear, your influence multiplies.”
2. Health, Elegance, and the Art of Executive Presence.
Steel is uncompromising about one thing: your body and image are not separate from your leadership. They are part of your strategy.
In her book-in-progress, “Elegance Is a Business Plan,” she argues that health and aesthetics directly correlate with business performance.
“A foggy mind can’t lead. A weary body can’t carry vision. A careless wardrobe can’t communicate excellence,” Daniella declares.
She designs her mentorship programmes to integrate wellness and style audits into executive planning. Clients are often surprised to find green juice recipes alongside market expansion charts in her business plans.
“Your wardrobe is a leadership tool,” she says. “You can’t represent divine order looking like chaos.”
3. Why Every CEO Needs a Mentor - Especially a God-Led One.
When asked why mentorship is essential, especially for women with a divine idea, Daniella becomes thoughtful.
“If your idea comes from above, you cannot manage it with worldly wisdom alone. You need structure, discipline, and accountability to hold what Heaven gives you.”
She believes a mentor acts as both a mirror and a compass, reflecting blind spots and realigning direction. Many of her clients come to her after years of trying to “figure it out alone,” often burnt out and disillusioned.
“A divine idea doesn’t mean automatic success,” she says. “It means divine responsibility. You need someone who can help you interpret that calling into structure. Mentorship is not a weakness - it’s stewardship.”
This is where Daniella’s partnership with Martin’s - the prophetic-luxury brand founded by George “Martin’s” - becomes a turning point in her own story.
4. A Divine Partnership: CoachingForYa × Martin’s.
Daniella first encountered Martin’s during a season of reinvention. Her coaching firm was thriving, but she sensed a spiritual stagnation.
“I had everything - clients, visibility, success - but I was losing my fire. Then I read Martin’s prophetic article, ‘The Season Has Shifted,’ and it shook me. I realized my business was successful, but not aligned.”
That encounter led to a partnership between “CoachingForYa” and “Martin’s”. Together, they launched “The CEO Story Initiative”, a prophetic mentorship experience for businesswomen who want to merge divine purpose with business execution. Martin’s brought its signature prophetic storytelling, while Daniella integrated her executive mentorship frameworks. The result was revolutionary. Women across continents began testifying to clarity, creativity, and courage.
“Martin’s reminded me that business isn’t just about systems - it’s about Spirit,” Daniella reflects. “Their story became part of mine, and now, our collaboration is helping women write their own.”
The interview: A conversation with Daniella Steel.
George Martins (GM): Daniella, you often say, “Someone’s story is in your hands.” What does that really mean for a CEO?
Daniella Steel (DS): It means accountability. When you run a business, you’re shaping lives - not just selling products. Every employee, every client, every audience member is entrusting you with part of their journey. Leadership is sacred work.
GM: That’s powerful - you also emphasise appearance and health as leadership tools. Some might call that superficial. How do you respond?
DS: I call it stewardship. A businesswoman’s body is the temple where her vision lives. Her appearance is communication. I’m not saying you must be perfect; I’m saying you must be intentional. Dressing well, eating well, resting well - they’re forms of respect for your calling.
GM: Let’s talk about faith. Many of your clients are faith-led entrepreneurs. Why do you think it’s crucial to have mentorship in that space?
DS: Because divine ideas are fragile when first revealed. They’re pure, but they need protection. God gives vision, but mentors give structure. Without mentorship, divine ideas can die under pressure. I tell my clients: “Don’t just pray for clarity - plan for it.”
GM: You’ve recently partnered with Martin’s. How has that collaboration impacted your work?
DS: Profoundly. “Martin’s” gave language to what I always felt that business can be prophetic. Their storytelling philosophy taught me that luxury isn’t just material - it’s about spiritual excellence. Together, we’re showing women that elegance and spirituality can go hand in hand.
GM: What message would you give to aspiring female CEOs reading this today?
DS: Stop waiting for permission. You are the story someone’s waiting to hear. Dress for it. Speak for it. Build for it. And if God gave you the idea, don’t shrink it to fit human logic. The world needs your divine narrative.
1. CoachingForYa: The House of Female Excellence.
Under Daniella’s leadership, “CoachingForYa” has evolved into more than a mentorship company. It’s a movement. Its programs blend leadership science, prophetic insight, and image transformation. The flagship program, “CEO Embodiment,” walks women through seven phases of becoming, from Vision Discovery to Kingdom Execution.
Daniella’s clients include company founders, brand directors, fashion entrepreneurs and non-profit organisation leaders. Many of them credit her with completely reshaping their self-concept. One CEO shared, “Before Daniella, I had a business. After Daniella, I had a story - and that story doubled my revenue.” Another said, “She didn’t just mentor me; she anointed me for business.”
Through her partnership with Martin’s, Daniella now integrates prophetic fashion strategy, helping clients align their wardrobe with a vision. Martin’s influence is unmistakable in her clients’ storytelling campaigns and personal branding sessions. Steel often speaks about the intersection of faith and performance. She calls it “The Theology of Leadership”, a framework that positions business success as divine service.
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