You made a digital product. Now what?
You know you have to promote it…
But every time you post, it feels awkward. Fake. Like you’re forcing it.
Let’s fix that.
Here are 5 ways to promote your product naturally—without sounding like a desperate salesman.
✅ 1. Tell the Story Behind the Product
Instead of “Buy my Notion template,” try:
“I used to waste 2 hours every week planning my content. I built this template to fix that—and it cut my planning time to 10 minutes.”
💡 People connect with stories—not sales pages.
✅ 2. Show a Real Result
Show the product in action:
- A screen recording of how it works
- A before/after
- A small win it gave you (or your audience)
Example:
“Used this page from my toolkit today to plan my week in 3 minutes. Lifesaver.”
📸 Visual proof sells better than words.
✅ 3. Answer a Common Objection
Don’t ignore doubts—address them.
Example:
“Think you’re not organized enough for a planner? That’s exactly why I built this one.”
✅ Flip the fear into a reason to buy.
✅ 4. Share the Free Version First
Give people a free taste:
- A mini version
- A checklist
- A single template page
Then say:
“If you liked that, the full version has 10x more.”
🎁 Free → trust → sale.
✅ 5. Document, Don’t Pitch
Post about your journey building or improving your product.
Examples:
- “Day 1: Designing the layout”
- “Took your feedback and added this new page”
- “Just got my first sale 🎉”
📈 People want to support builders—not just buyers.
🚀 Final Words:
You don’t have to “sell.”
You just need to show, share, and solve.
Talk about your product like you would to a friend.
Be honest. Be useful. And show how it helps.
That’s what works in 2025.