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How to Choose the Perfect Niche for Your First Digital Product (Beginner-Friendly Guide)

Choosing a niche is the first step—and the most overwhelming for beginners. But it doesn’t have to be. Here’s how to pick your digital product niche in 3 steps:


  1. Passion-Problem Match: List what you love + what people struggle with.
  2. Search Demand: Use free tools like Google Trends or AnswerThePublic to validate demand.
  3. Profit Potential: Choose a topic where people already spend money (e.g., productivity, fitness, business).


Bonus Tip: Don’t chase trends. Choose where you can stay consistent for 6–12 months and actually enjoy the work.