Cross selling enables you to promote additional products to buyers with the added incentive of a discount.
In this article:
- How does cross selling work?
- Why should I set up a cross sell?
- How do I set up cross selling?
- What's the difference between cross sells and upgrade discounts?
How does cross selling work?
Let’s say you have two products – “The Hound of the Baskervilles” and “A Study in Scarlet”. If a customer adds the product “The Hound of the Baskervilles” to their cart (or clicks the "Buy Now" button), then a notification will appear prompting them to add “A Study in Scarlet” to their cart with the incentive of a 25% discount for the second product.
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Why should I set up a cross sell?
It’s great for your sales! Customers are already showing interest in one of your products when they add it to their cart, so why not suggest another product they might like? They might have not even been aware that the other product was available for sale. To encourage them, they’re given a discount for the other product if they do decide to go ahead. What’s not to like?
The net result of cross selling is that the average value of the cart for your customers will be increased, since more of them are likely to add more items to their cart.
How do I set up cross selling?
Visit your Marketing page, click on the Cross Selling tab and then click on the Add Cross-Sell button to add your first cross sell.
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You’ll see two steps:
Step 1 – Select the product you’d like to be the “trigger product” for the cross sell. This is the product that, when added to the customer’s cart, will cause the cross sell offer to appear.
Step 2 – For the above trigger product, select the “promoted products” that you’d like to be associated with it. So, let’s say a customer clicks “add to cart” on your trigger product, the promoted products are those that the buyer is prompted to add to their cart with a discounted price.
What's the difference between cross sells and upgrade discounts?
Cross sells offer the discount before the customer has purchases the product, while upgrade discounts offer it after checkout has been completed.
To setup cross selling for course, membership, bundle and coaching products please see this article