Cross selling enables you to promote additional products to buyers with the added incentive of a discount.
Let’s say you have two products – “The Hound of the Baskervilles” and “A Study in Scarlet”. If a customer adds the product “The Hound of the Baskervilles” to their cart, then a notification will appear prompting them to add “A Study in Scarlet” to their cart with the incentive of a 25% discount for the second product.
It’s great for your sales! Customers are already showing interest in one of your products when they add it to their cart, so why not suggest another product they might like? They might have not even been aware that the other product was available for sale. To encourage them, they’re given a discount for the other product if they do decide to go ahead. What’s not to like?
The net result of cross selling is that the average value of the cart for your customers will be increased, since more of them are likely to add more items to their cart.
Visit your “Marketing” page, click on the “Cross Selling” tab and then click on the “Add Cross-Sell” button to add your first cross sell.
You’ll see two steps:
Step 1 – Select the product you’d like to be the “trigger product” for the cross sell. This is the product that, when added to the customer’s cart, will cause the cross sell offer to appear.
Step 2 – For the above trigger product, select the “promoted products” that you’d like to be associated with it. So, let’s say a customer clicks “add to cart” on your trigger product, the promoted products are those that the buyer is prompted to add to their cart with a discounted price.