What is a custom checkout question?

We collect the bare minimum information from your customers during the checkout process (such as email address). This is great for conversion, the less hurdles customers face during checkout – the better for your conversion rate.

However, in some cases you may need to ask your customers some specific questions during their checkout. For example, you may need them to consent to your own terms of service or have other questions to ask. This is where custom checkout questions are a perfect fit.

You should only setup custom checkout questions if you absolutely need to – otherwise unnecessary questions may annoy your customers and result in less sales.

How do I setup custom checkout questions?

 

Please visit your “Settings” page, click on the “Advanced Settings” tab and scroll down to the “Checkout Settings” section.

From there if you click on the “Display your own questions for customers to answer during checkout” checkbox you can start the process.

When getting started with custom checkout questions you can choose between either applying the questions to customers who have any item in their cart or a specific one which you can select.

There are 5 different types of questions that you can ask during checkout:

Short Text Question
Ask your customers any text-based question, and your customers would be able to respond in their own words.

Multiple Choice Question
Provide a list of options for customers to select, they can choose multiple options.

Yes/No Question
This one’s dead simple. Ask questions to your customers and they can only respond with Yes or No.

Dropdown Question
Give a list of options to your customers, and they can only choose one of them.

Legal Question
If you have your own terms of service that you’d like customers to consent to before continuing with their purchase – this is the question type to go for. Important note, you’ll need to click the settings button for this question type and click the “Required” checkbox if you’d like customers to be forced to select the “I Agree” option.

How does it look?

 

Final notes

Most sellers do not need to ask their customers additional questions during checkout. The more fields that customers are forced to fill out, the more likely they’ll drop-out and not complete their purchase.

Custom checkout questions is a wonderful feature, but it should be used with caution.