If you’re running ads for your Payhip products on Facebook, you’ll want to know whether or not the ads are working. To do this, install the Facebook pixel on your Payhip site – this will send information back to Facebook about the customers that came to Payhip via your ads.

Install the Facebook pixel

Once you’ve created your pixel according to Facebook’s instructions, all you need to do is find your pixel ID and paste it into your Payhip account.

To find your pixel ID, go to “Data Sources” in Facebook’s Events Manager. There you’ll see your pixel listed along with its ID:

Copy the pixel ID. Then, in your Payhip admin dashboard, go to “Account” > “Settings” > “Advanced Settings”. Scroll down to “Facebook pixel” and paste in the pixel ID. Finally, scroll down to the bottom of the page and hit “Save settings” to save your changes.

Only paste in the short unique number into the above field.

Which events trigger the pixel?

The pixel will be triggered when the following events happen on your Payhip site:

ViewContent – When somebody views one of your pages.
InitiateCheckout – When somebody starts the checkout flow.
Purchase – When somebody completes the checkout flow.