You are able to hide digital products from the main store page where all of your products are listed. This is useful if there’s a product that you only want to offer to a certain group of people, or if the product is temporarily unavailable for some reason.
To hide a product, click on “Products” at the top of the screen and then select to “Edit” the product that you’d like to make private.
Scroll down to “Advanced options” and select the checkbox for “Make this product private on your store page”. Then hit “Save Changes” at the bottom of the page.
And that’s it! Your product is now private and only accessible via its direct link.