Struggling to stay consistent with content? These 5 lazy-genius content creation tips will save you hours while still helping you grow and convert your audience.
Let’s be real—most content tips feel like more to-do lists.
If you’re juggling clients, calls, and what feels like 17 open tabs in your brain… the idea of “batching content for a whole month” sounds great in theory—but it’s not happening this week.
You don’t need more hacks. You need smarter habits that actually fit your life.
Here are 5 simple, effective, lazy-genius content creation tips that will help you show up consistently without burning out.
1. Create “Anchor” Content and Reuse It Ruthlessly
Pick one longer-form piece of content—like a blog post, video, or carousel—and break it down into smaller pieces:
- 1 quote graphic
- 1 behind-the-scenes Story
- 1 Reel idea
- 1 email intro
- A spicy hot take for LinkedIn
This is not cheating. It’s working smarter. Anchor content gives your ideas more shelf life, and helps you stay consistent without reinventing the wheel every week.
2. Start with What You Say in DMs
Not sure what to post? Start with what you're already saying. Scroll through your recent DMs, client questions, or discovery call notes. The exact phrases your audience uses are gold. You can turn:
- A repeated question into a carousel
- A private message into a public post
- A ranty voice note into a caption
If one person asked, 10 others are wondering. Talk to them.
3. Make Your “Throwaway Thoughts” Content
The thought you almost deleted? That “too small to matter” idea? Post it.
Audiences crave realness. You’d be shocked how often the “lazy” posts—like a random thought you jotted down in your Notes app—get the best engagement. You don’t need a perfectly polished content calendar. You need to connect. So when you catch yourself thinking, “This isn’t worth posting”—it probably is.
4. Create Once, Customize Per Platform
Not every platform needs totally original content. Record a short-form video for Instagram? Great. Add captions and post it to TikTok. Then strip the audio, grab the transcript, and turn it into a blog intro. Then screenshot a moment and share it on Pinterest. Customize for the vibe and size, but don’t start from zero every time.
✨ Pro tip: Create in your platform of least resistance. Start where you’re most comfortable, then adapt.
5. Use a “Good Enough” Draft System
Not every post needs to be a mic drop. Create a running doc of half-baked ideas, voice note rants, and bullet points. Then schedule a 20-minute session once a week to turn a few into posts.
You don’t need to finish everything in one go—just give yourself a space to start.
You’ll be shocked how many “meh” drafts turn into strong content once you have space from them.
Final Thoughts
Content doesn’t need to be complicated to convert. It needs to be real, relevant, and repeatable.
These lazy-genius tips are how I create content consistently (without living on Canva). Whether you’re writing for Instagram, email, or your blog, pick one tip and run with it.
✨ Your Turn
Which one are you going to try this week? Or do you have a lazy-genius tip of your own? Leave a comment ⤵️ or come chat with me over on Instagram—I’d love to hear how you simplify content creation.
Thanks for stopping by!
Gali xo
Comments ()