Every time I’m about to share something — a blog, a resource, a digital product — I go through the same cycle.
And it happens every single time.
The Confidence Comes First
When I’m creating something, I feel good.
It usually comes from a real need.
Something I needed. Something that worked for me.
So I build it, shape it, organize it — and I’m proud of it.
I’m confident.
Then I Get Ready to Share It…
And just like that, the confidence disappears.
It’s like my brain hits reset.
Now I’m thinking:
Did I miss something?
Is this actually good?
What if I’m wrong?
What if people don’t like this?
And I start second-guessing everything I just created.
I Literally Have to Go Back and Re-Convince Myself
I’ll open the product back up.
Scroll through it again.
Re-read it like I’ve never seen it before.
Just to remind myself:
“No… this actually is good.”
“This does make sense.”
“This is helpful.”
It’s like I have to reconnect to the version of me that created it.
And Then I Post It…
And the spiral just changes form.
If nobody engages:
“Maybe it’s not that good.”
If someone downloads it:
“Oh my God… they’re looking at it right now.”
“What if they think it’s not worth it?”
“What if they regret buying it?”
And it keeps going.
It’s Not Even About the Product at That Point
It’s about my reputation.
That’s the real fear.
Not:
“What if this isn’t perfect?”
But:
“What if this one thing makes people question me entirely?”
Like one mistake could erase:
my experience
my education
my intentions
my work
And I know that’s not logical.
But it still feels real in the moment.
Pricing Makes It Even Worse
Because now it’s not just:
“Do they like it?”
It’s:
“Was it worth their money?”
And I never want to feel like I’m taking from people.
Especially when I know:
times are hard
people are careful with their money
and I actually care about being helpful
So sometimes I make things free.
Just to remove the pressure.
But I can’t do that with everything.
Because my time matters too.
The Truth I’m Learning to Sit With
Just because something works for me…
Doesn’t mean it will work for everyone.
But that doesn’t make it useless.
It just makes it specific.
And I think that’s okay.
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