Licensing for my fonts is based on company size. Why? Because granular licensing, which charges you based on every specific thing you do, is confusing. Figuring out whether you should get a desktop license, a logo license, or an extended license is often frustrating and takes up a lot of time.

I also want to emphasize that my pricing is based on company size, not the number of users. To me, the old "per-user" model is flawed. A massive corporation with 10,000 employees might only have a design team of 7 people using the font; meanwhile, a small 10 person startup might have their entire team using it. Charging the startup more just because they have more "active users" isn't fair. The value and reach the big company gets from the font is much higher, and the price should reflect that.

It is simply unfair to charge a small business starting out the same price as a multi-billion dollar company that profits billions every year from the usage of the font they bought. Hence, I believe this is the best and fairest way.

Once purchased, one license covers: desktop, web, social, broadcasting, products, advertising, branding, logo design, and pretty much everything except redistribution.

Note: If you are an agency or a freelance designer providing services for clients, the client must hold the license directly based on their company size. Designer or Agency can't purchase a single license and use it across multiple clients. Each unique client requires their own individual license.