1. TikTok
Global Reach & Users
• Around 2 billion monthly active users worldwide.
Age
• Strongest among young users — large proportions aged 18–24 and 25–34.
• Gen Z (Teens/early 20s) is a key audience, though older millennials are a growing share.
• In some reports: ~32% of global users are 13–17 and ~41% are 18–24.
Gender
• Relatively balanced, with a slight lean depending on data source; many estimates show roughly 54–56% male and 44–46% female, though some find a slight female tilt (~52%).
Key Notes
• Younger audiences use TikTok for news discovery and trend engagement as well as entertainment.
Its so important to find the right market, do the research.