You know you need to promote your products.
But every time you sit down to write a sales post, you struggle to find the right words.
You don’t want to sound desperate. You don’t want to pressure people. And you certainly don’t want your entire online presence to feel like one long advertisement.
So you soften your message until the offer barely appears.
Or you decide to post something educational instead.
The problem isn’t necessarily that you don’t know how to write. You may simply need a clearer structure for talking about what you sell.
Here are five sales scripts you can adapt for your business today.
Script 1: The Problem-Focused Post
Use this when you want your audience to recognise a problem your product helps address.
Template:
“Are you struggling with [specific problem]?
You might be spending time on [common behaviour] without making progress on [desired outcome].
I created [product name] to help you [specific purpose].
If you’re ready to take the next step, you can explore it here: [link].”
Example:
“Are you spending hours planning your business content but avoiding the actual sales conversations?
Stop Avoiding Sales™ — The 7-Day Money-Making Action Kit helps you identify the habits holding you back and take practical sales actions throughout the week.
Explore the kit here: [product link].”
Script 2: The Solution-Focused Post
Use this when your audience knows the problem but needs help understanding what to do about it.
Template:
“If you’re struggling with [problem], start by [simple action].
You don’t need to solve everything today. Focus on [specific first step].
For a more structured approach, [product name] helps you [relevant benefit].
Find out more: [link].”
This approach provides value before introducing the paid solution.
Script 3: The Product Demonstration
Use this when you want people to understand what’s actually inside your offer.
Template:
“Here’s what you’ll find inside [product name]:
- [Resource one] — helps you [purpose].
- [Resource two] — helps you [purpose].
- [Resource three] — helps you [purpose].
It’s designed for [target customer] who wants to [desired action or outcome].
See the full details here: [link].”
The key is to explain why each resource matters, not simply list what is included.
Script 4: The Objection-Handling Post
Use this when your audience may feel overwhelmed, uncertain or short on time.
Template:
“Think you need [common misconception] before you can start?
You can begin with [manageable first step].
You don’t need to do everything at once. You need a clear next action and a way to follow through.
That’s why I created [product name]: to help you [specific purpose].
Explore it here: [link].”
Be honest about what your product can help with. Don’t promise instant results or guaranteed sales.
Script 5: The Direct Invitation
Sometimes the simplest message is the most useful.
Template:
“If you’ve been looking for help with [problem], I’d like to introduce you to [product name].
It’s designed to help you [main purpose] through [method or resources].
You can review what’s included and decide whether it’s right for you here: [link].”
You don’t have to make every sales message clever. You need to make it clear.
How to Use These Scripts
Choose one script that matches your audience’s current needs.
Replace the placeholders with accurate information about your offer.
Publish the post.
Then record the action in your sales tracker. You can review engagement, link clicks, enquiries and purchases to learn more about how your audience responds.
Don’t measure your progress only by how comfortable you felt writing the post. Measure whether you completed the sales activity and what you learned from it.
Stop Avoiding Sales™
If you repeatedly plan to promote your products but struggle to follow through, Stop Avoiding Sales™ — The 7-Day Money-Making Action Kit gives you a practical starting point.
It includes ready-to-use sales scripts, a Sales Avoidance Audit, the Money Move Method™ and a Money-Making Activity Tracker.
Use the resources to identify what’s getting in your way and build a more consistent approach to selling.
Your next move
Choose one script. Adapt it to your offer. Publish it today.
Get Stop Avoiding Sales™ — The 7-Day Money-Making Action Kit
You don’t have to love selling before you start practising it.
Boss Up Daily helps entrepreneurs and creators build better habits, sell with greater confidence and take consistent action toward their next level.
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