Purchase information

Category & Assortment Ladder — purchase information and BusinessCraft licence

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Contents: Seller and roles · Products and licence · Supply · Withdrawal · Product schedule · Standard withdrawal form

Version: 8 November 2026

1. Content creator, permission and purchase terms

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BusinessCraft Nordic AB

c/o Giorgi Skhirtladze

Berghemsgatan 8 Lgh 1001, 431 37 Mölndal, Sweden

Email: info@businesscraft.se · Telephone: +46 736 335 454

Company registration number: 559102-8732 · VAT number: SE559102873201

BusinessCraft Nordic AB is the content creator and grants the own-business permission below. Purchases through Payhip are subject to Payhip’s applicable purchase terms and End User Licence. This BusinessCraft permission does not amend or replace those platform terms.

Payhip’s published End User Licence (https://payhip.com/terms/end-user), section 1, describes a contract with Payhip Limited for supply of the digital content. See the applicable purchase terms and the contracting supplier identified in your order. This notice describes BusinessCraft’s content and permission; it does not make BusinessCraft the sole retail contracting party, change the platform’s contractual role, or exclude any legal obligations that BusinessCraft itself owes.

Use the BusinessCraft contact above for content/licence enquiries and to raise product problems. A notice intended to exercise rights against the contracting supplier should be sent to that supplier. The accompanying standard form addresses purchases supplied by Payhip Limited; sending a message only to BusinessCraft is not a statement that Payhip has received it.

2. Products, price and licence scope

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These offers cover English-language digital downloads M01–M12 and bundles K1–K3, not physical products, subscriptions or bespoke consultancy. The accompanying Product Schedule lists the price in SEK including applicable VAT, files and module membership for each offer. Only the selected product or bundle is included. M11 is PDF-only. A bundle covers only its listed modules; product codes here do not license unpurchased products.

The total, including mandatory charges, must be shown before a paid order. There is no physical shipping charge. Review the product, quantity, contact details and total and correct errors before submitting. Use a payment method actually offered in the checkout. A final paid order entails an obligation to pay its displayed total.

This is BusinessCraft’s own permission for the purchased files, not a resale, sublicensing, client-distribution or multi-company licence. The copyright notice concerns BusinessCraft’s own protected material. Existing credits and separately identified third-party licence notices are not replaced. BusinessCraft grants only rights it is entitled to grant; public-domain material and uses permitted by law are not restricted by this notice.

3. File use, supply and assistance

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PDF files need a PDF reader, and ZIP files need extraction software. Editable XLSX files need spreadsheet software supporting the workbook format and formulas; DOCX needs compatible word-processing software; PPTX/POTX needs compatible presentation software. Alternative, mobile or browser applications may calculate or display differently. Your device, internet connection and application licences are not included. These downloads are not a hosted cloud application. BusinessCraft has not added passwords or DRM to the supplied release files; this does not describe any separate platform access limits.

Digital content must be supplied without undue delay after the contract is concluded unless another delivery time was expressly agreed beforehand. Supply within the withdrawal period is subject to the rules below. If access fails or files are missing or incorrect, raise the issue with the contracting supplier and use BusinessCraft’s contact for content enquiries. Do not send payment-card details.

A purchase does not include a promise of future editions, perpetual hosted access, unlimited re-downloads or personal consultancy unless expressly included in the offer. This does not exclude legally required updates, conformity or remedies. The contracting supplier must provide the required contract information in a durable form, including any immediate-supply consent/acknowledgement relied upon. Save that confirmation, these terms and the Product Schedule.

The material is general educational guidance, not legal, financial, credit or consumer-law advice for a particular market or campaign. Labelled AI illustrations and fictional examples are not evidence of actual stores, products or guaranteed outcomes. Check the facts and rules relevant to your own use. Nothing here excludes liability or remedies that cannot lawfully be excluded.

4. Consumer withdrawal: normal rule and instructions

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Consumers generally have 14 days from conclusion of a digital-content contract to withdraw without giving a reason. A business-related product title does not by itself remove consumer status: the statutory test concerns whether the person acts mainly outside their trade or business. If required withdrawal information was missing, the right can continue until one year after the normal period would have expired. If the required information is provided during that extension, the period expires 14 days after receipt of it.

To withdraw, send the contracting supplier a clear statement before the applicable deadline. You may use the accompanying standard form but do not have to, and no reason is required. For a purchase supplied by Payhip Limited as described in its published End User Licence, the form provides its public contact details. Keep a record of sending your notice. An order reference helps identify the contract but is not a requirement to explain your reason.

On valid withdrawal, the responsible contracting supplier must reimburse payments for that contract without undue delay and no later than 14 days after receiving the notice, using the same payment method unless you expressly agree otherwise and without a refund fee. There is no physical download item to return. Stop using the withdrawn digital content and do not make it available to others. These instructions do not exclude any responsibility BusinessCraft itself has under applicable law.

5. Paid digital-content exception and statutory remedies

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For paid digital content without a physical medium, the withdrawal right ends only when supply has begun after the consumer expressly consented to supply during the withdrawal period and acknowledged loss of the right, and the required durable contract confirmation has been provided. The digital nature of the product, a pre-ticked box, a statement printed here or merely downloading a file does not itself prove the whole statutory chain.

A valid loss of change-of-mind withdrawal does not remove rights concerning non-supply, late supply, defects or misdescription. There is no blanket no-refunds policy in BusinessCraft’s permission. Consumers retain mandatory rights under applicable law, including the Swedish Consumer Sales Act (2022:260) where it applies. Depending on its conditions, remedies against the responsible trader include supply, correction/replacement without charge or significant inconvenience, proportionate price reduction, termination/refund, withholding payment and damages. The normal liability period for a defect present at one-off supply and appearing later is three years; required-update duties and statutory exceptions remain. This is not a new contractual guarantee or a shorter complaint deadline.

For an unresolved consumer dispute, Allmänna reklamationsnämnden (ARN) (https://www.arn.se/) may be available subject to its jurisdiction, fee, value and time limits. Court remedies remain available. No voluntary scheme membership or admissibility is promised.

6. Applicable protections and saved information

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BusinessCraft’s own permission is governed by Swedish law without limiting mandatory consumer protections or lawful forum rights. This does not rewrite the platform contract’s law/jurisdiction wording; mandatory protections remain regardless of contractual wording. These BusinessCraft texts are in English. Save the version supplied for your purchase; subsequent website changes do not retrospectively remove your rights.

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Product Schedule — Category & Assortment Ladder

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Version: 8 November 2026 All products are English-language ZIP digital downloads; no physical product. Prices below are SEK including applicable VAT. Only the selected module or bundle is included.

SKU | Product | SEK incl. VAT | Included files or modules

M01 | Category Roles & Hero Products (M01) | 149 | M01-Category-Roles-Hero-Products.pdf; M01-assortment-roles-blank.xlsx

M02 | Retail Pricing & Role Merchandising (M02) | 199 | M02-Retail-Pricing-Role-Merchandising.pdf; M02-pricing-merch-blanks.xlsx

M03 | Offer Differentiation & Attach (M03) | 199 | M03-Offer-Differentiation-Attach.pdf; M03-attach-offer-blanks.xlsx

M04 | Category Plan Template Pack (M04) | 199 | M04-Category-Plan-Template-Pack.pdf; M04-Category-Trend-Canvas.pdf; M04-Category-Trend-Canvas.potx; M04-Category-Trend-Canvas.pptx; M04-category-plan-blanks.xlsx

M05 | OTB & Buy-Plan Calendar (M05) | 99 | M05-OTB-Buy-Plan-Calendar.pdf; M05-otb-buy-plan-blanks.xlsx

M06 | Segmentation & Persona Workshop Kit (M06) | 149 | M06-Segmentation-Persona-Workshop-Kit.pdf; M06-persona-cards-blank.docx; M06-persona-cards-blank.pdf; M06-segmentation-persona-blanks.xlsx

M07 | VoC Interview Battery & FAQ Capture (M07) | 99 | M07-VoC-Interview-Battery-FAQ-Capture.pdf; M07-faq-capture-blank.xlsx; M07-interview-battery-blank.docx; M07-interview-battery-blank.pdf

M08 | Room & Needs Mapping Kit (M08) | 99 | M08-Room-Needs-Mapping-Kit.pdf; M08-needs-canvas-blank.docx; M08-needs-canvas-blank.pdf

M09 | Adjacent Category Entry Playbook (M09) | 149 | M09-Adjacent-Category-Entry-Playbook.pdf; M09-entry-sizing-blank.xlsx

M10 | Supplier RFQ & Assortment Tender Pack (M10) | 149 | M10-Supplier-RFQ-Assortment-Tender-Pack.pdf; M10-RFQ-meeting-outline.pdf; M10-RFQ-meeting-outline.pptx; M10-rfq-scorecard-blank.xlsx

M11 | Category Strategy Micro-Guide (M11) | 99 | M11-Category-Strategy-Micro-Guide.pdf

M12 | Innovation & Foresight One-Pager Pack (M12) | 99 | M12-Innovation-Foresight-One-Pager-Pack.pdf; M12-three-one-pagers-blank.docx; M12-three-one-pagers-blank.pdf

K1 | Category Manager Complete | 599 | M01, M02, M03, M04, M11; the files listed for those modules above

K2 | Buyer & Planning Complete | 449 | M02, M05, M09, M10; the files listed for those modules above

K3 | Category & Assortment Ladder — Complete (M01–M12) | 999 | M01, M02, M03, M04, M05, M06, M07, M08, M09, M10, M11, M12; the files listed for those modules above

Product functions

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M01: Give every product a clear assortment role. A practical method for classifying Hero, Core, Priority and Option products, setting role rules and keeping hero continuity, with a blank Excel role map.

M02: Build one price ladder per category and place every assortment role on the right rung. 19 pricing tactics with method cards, a competitor price method, shelf and web merchandising rules, KPIs and a worked fictional example, plus a 7-tab Excel template pack.

M03: Differentiate the offer beyond price: attach, services, warranties and post-sales follow-up, with guardrails for honest selling. Includes a sales-flow/CRM lexicon, a campaign compliance note and a 6-tab Excel template pack.

M04: A complete category plan template: strategy inputs, market sizing, strategy canvas, buy-plan phasing and sign-off. Includes a 23-tab Excel workbook and an editable Category Trend Canvas (PowerPoint, template and PDF).

M05: Control inventory at cost with a one-page open-to-buy (OTB) operating guide and a 3-tab Excel OTB and buy-calendar template.

M06: Run a segmentation and persona workshop that feeds assortment decisions. Facilitator guide, printable persona cards (Word and PDF) and a 3-tab Excel workbook.

M07: Capture the voice of the customer: a PDF method guide, an interview battery (Word and PDF) and a 3-tab Excel FAQ capture log, with guidance on turning answers into assortment and content actions.

M08: Map customer rooms, missions and needs to categories with a short method guide and a blank needs canvas (Word and PDF).

M09: Decide whether and how to enter an adjacent category: fit criteria, sizing, test design and go/no-go, with a 6-tab Excel entry-sizing workbook.

M10: Run a supplier RFQ or assortment tender: request structure, landed-cost comparison and scoring, with a 5-tab Excel scorecard and an editable 8-slide RFQ meeting outline (PowerPoint and PDF).

M11: A compact micro-guide to writing a category strategy: role, target, tactics and review rhythm in one consistent format.

M12: Turn trends and ideas into decisions with three blank one-pagers (Word and PDF) and a short guide on using them in category reviews.

M02 is included in both K1 and K2. Buying those two bundles together does not supply all twelve modules. K1 and K3 include M11 as a PDF-only module; there are no M11 editable templates. Bundle prices are standalone package prices, not representations of a former selling price.

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Standard Withdrawal Form

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For a purchase supplied by Payhip Limited

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Complete and return this form only if you wish to withdraw. You may instead send another clear statement; no reason is required.

To: Payhip Limited, 167–169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom.

Email: contact@payhip.com

I/We () hereby give notice that I/We () withdraw from my/our () contract of sale of the following goods () / for the provision of the following service (*) / for supply of the following digital content:

................................................................................

Product/module/bundle: ..........................................................

Order reference, if available (optional): ........................................

Ordered on () / received on (): ...............................................

Name of consumer(s): ...........................................................

Address of consumer(s): ........................................................

................................................................................

Signature of consumer(s) (only if this form is notified on paper):

................................................................................

Date: ..........................................................................

(*) Delete as appropriate.

Instructions

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For digital content without a physical medium, the normal withdrawal period is 14 days from conclusion of the contract, subject to the statutory extension for missing information and the valid paid-digital-content exception described in the purchase information. Send the notice before the applicable deadline. No signature is needed for an email notice. Do not send payment-card details or unnecessary sensitive information.

This form addresses Payhip-supplied purchases on the basis of Payhip’s published End User Licence. Check the contracting supplier identified in your purchase contract; if a different trader is responsible for the purchase, address your withdrawal notice to that trader. BusinessCraft Nordic AB’s content/licence contact is info@businesscraft.se. A copy to BusinessCraft does not itself establish that notice reached Payhip, and does not waive any obligations BusinessCraft has under law.

On valid withdrawal, reimbursement is due without undue delay and within 14 days after the responsible contracting supplier receives notice, by the same payment means unless you expressly agree otherwise, without a refund fee. Stop using the withdrawn content and do not make it available to others. No physical return is required for a download. A valid digital-content withdrawal exception does not remove remedies for non-supply or defective/misdescribed content.

This printable/email form is not an interactive online withdrawal function.

Ångerrätt: Digital produkt. Om du i kassan uttryckligen samtycker till att leveransen börjar direkt och godtar att ångerrätten då upphör, gäller undantaget i 2 kap. 11 § 11 distansavtalslagen. Annars har du som konsument normalt 14 dagars ångerrätt. Ångra köp: https://businesscraft.se/angerratt/