As CEO of Zarza7 Group and Geniuses Aid, I lead global teams and executives across Europe and Africa, driving business transformation, innovation, and strategic growth.

With 7+ years of success in business development, marketing, and finance, I’ve helped companies scale through optimized customer strategies, cross-market expansion, and operational efficiency, especially in the automotive and financial sectors.

I'm also the author of “CEO & She: The Art of Leading (and Learning From) Women at Work” , a leadership book exploring inclusive, people-centered management based on real business experiences. It reflects my belief that strong leadership means continuously learning from diverse voices at the table.

My background in psychology, combined with certifications in photography and marketing, fuels my creative thinking and people-first leadership.