Resolution, resolution. What’s the big deal, right?
I know the feeling. I have been there!
However, when it comes to branding and the impact of your images, resolution is everything. Resolution refers to the number of pixels contained in an image and is usually measured in terms of width and height. The higher the resolution, the more detail and clarity your images will have.
Let's talk about how resolution affects the overall quality of your image. In the Visual Arts industry, a high-resolution image is generally one that has at least 300 pixels-per-inch (PPI) when referring to a computer-generated image, or 300 dots-per-inch (DPI) when it’s an image for printing.
A photographer with a high-resolution camera for example, essentially captures more information in each pixel of a photo. Likewise, an image created on a high-resolution computer device has a higher visual ability. We’re talking sharper edges, finer details, and a greater ability to zoom in without losing clarity.
So, professional photographer or arts major, if you want to showcase your products or artwork in the best possible light, having high-resolution images will instantly elevate the visual appeal and professionalism of your work.
In today's digital world, customers are increasingly opting to buy digital files instead of waiting for a finished product to be shipped. However, if digital files or printables are your only products, then resolution is your key public relations tool. High-resolution files will produce highly satisfied customers, highly visible reviews, and a highly profitable business.
Customers are also more likely to engage with and remember brands that are represented by visually striking and well-crafted imagery. When your brand consistently presents high-resolution images across different marketing channels and social media, it speaks volumes for your brand.
It says professionalism, attention to detail, and a commitment to quality.
On the other hand, low-resolution or low-detailed images can leave a negative impression, making your brand appear unprofessional or lacking in quality.
It’s also a matter of flexibility. A high-resolution image can be used as a large banner on your website or scaled down to fit a thumbnail on social media.
This allows your brand to remain consistent in the eyes of your audience, regardless of the medium or platform.
Because we live in a real world with all its challenges and setbacks, it is not always possible for creators to afford expensive high-resolution devices. But no need to worry, you can easily upgrade the DPI value of your image by using this free tool that I discovered online.
I hope you’re now feeling empowered to produce your next best masterpiece and create a lasting impression with your audience. And the next time you pick up your camera or showcase images for your brand, you’ll remember the power that resolution holds in shaping your image and brand impact.
That’s all for now. See you next time!