Photo by Dwayne joe on Unsplash
Let’s talk about the habit that separates the people who wish they could make money online from the ones who actually do:
Produce more than you consume.
Yes, you can make money from consuming content—especially if you curate it well, build themed roundups, or create digest-style posts that attract an audience. That’s a valid business model.
But here’s the truth: if 90% of your “work” time is actually just scrolling, watching, reading, and “researching,” you’re not building anything. You’re warming up in the stands while the game is being played on the field.
Why Producing More Changes Everything
When you consistently produce—whether that’s writing, recording videos, creating digital products, designing templates, or sharing your insights—you’re doing more than “putting something out there.” You’re:
- Boosting your creativity — The more you make, the more ideas flow.
- Building authority — People see you as a source, not just another consumer.
- Growing your confidence — Each piece you publish makes the next one easier.
- Sharpening your skills — Repetition is the best teacher.
- Making more money over time — Products and content compound like interest.
Producing regularly puts you in the rare category of creators who actually ship. That alone puts you ahead of 80% of people still “preparing” to start.
How to Start Producing More
You don’t need to overhaul your life tomorrow. Just shift the ratio.
If you currently spend 4 hours a day consuming and 30 minutes producing, start by flipping that to 2 hours producing and 2 hours consuming.
Here’s how I recommend starting:
Set a non-negotiable daily output — This could be one short video, one email, one blog post, or one product update.
Consume with intention — Instead of endless scrolling, pick specific accounts, books, or podcasts that directly feed your creative projects.
Publish even if it’s imperfect — Momentum beats perfection every single time.
Track your ratio weekly — At a glance, you should know if you’re producing more than you consume.
The Long Game
Producing more than you consume isn’t just a content strategy—it’s a wealth strategy.
You’ll look up in six months and have:
A body of work people can binge
A portfolio that opens opportunities
An audience that trusts you
Products that keep selling while you sleep
Meanwhile, the pure consumers will still be “thinking about starting.”
Your Challenge
This week, track your content diet.
Be honest: are you spending your best hours scrolling other people’s wins instead of building your own?
Flip the ratio. Make producing your default mode.
Because the people who consistently create are the ones we quote, follow, buy from, and remember.