A social media goal is a primary outcome that you want to achieve with your social media strategy. It's more than pretty pictures and funny captions. One of the most common mistakes small businesses make when it comes to social media marketing is failing to set specific goals.
Not just any goal, but SMART ones:
Specific - Your goal must be meaningful.
Measurable - You must be able to measure your progress.
Achievable - Your goal must be within your scope.
Relevant - Will this help with your overall objectives?
Timely - You should have a timeline for your goal.
Here are 5 easy steps to creating your social media goal:
Here is an example of a SMART social media goal:
Boost the number of followers on Instagram by 700 in the next month.