In March 2021, Facebook alone reported a presence of more than 250 million active stores across the world. Instagram, on the other hand, has over 2 million businesses in 2023 that utilize the Instagram shopping feature on their page. These figures are just a glimpse of the rising popularity of social media platforms when it comes to creating your e-commerce store online.
With this rapidly rising competition, businesses cannot limit themselves to just dumping sales pitches on their audience anymore. In order to increase sales, brands are implementing various social media strategies to build lasting consumer relations. One such strategy is to create engaging posts on social media, which, by extension, also boosts their sale.
If you are also an e-commerce store struggling to create engaging content on your social media handles, these tips can come in handy for you. By use of WhatsApp Commerce platform, you can create your own WhatsApp Store for your business.
1. Know Your Target Audience
You can’t connect with your audience if you don’t know them on an intellectual and psychological level. Hence, it is very important that you do your homework and research about your target audience. If you know them well, you will be able to create content that strikes the right chord with your followers. Here are some pointers you can use to start.
- Conduct thorough market research to find out the needs and pain points of your target audience.
- Go through your social media analytics to get insights into the user demographics, interests, and behavior of your audience.
- Try being more active when interacting with your audience. Reply to their DMs and comments to keep their interest alive.
2. Understand Your Competitors
To stay on top of your game, just knowing your own strengths and weaknesses is not enough. You must also understand your competition to gain leverage against them. By studying your competition, you can understand the latest trends in the industry, their approach to the audience, and what type of content works and tanks in your e-commerce sector.
Additionally, analyzing your competition can also help you improve b2b CX by gaining insights into effective audience engagement strategies.
- Start by identifying your primary competitors. They are people who are targeting the same audience as you and offer similar products or services as you do.
- Study the type of content they are creating and how their audience responds to such content. Adapt what works and omit what doesn’t.
- Even when you try to adapt, do not copy your competition. Use this knowledge to create a unique brand presence for your e-commerce store.
3. Choose the Right Social Media Platform
While you might be tempted to rule every major social media platform, you must understand that not all platforms work for all brands. Also, if you are a small business, it would be comparatively easier to manage one social media handle than all of them. Consider this even when exploring niche markets or specialized products, such as the 'Ferrari jacket Rare F1', to ensure that your chosen platform aligns with your target audience and marketing goals.
- Research multiple social media platforms to make the right pick.
- Make sure the platform aligns with your social media marketing services goals. For example, if you are taking a visual-heavy approach, creating an Instagram aesthetic feed might work better. You can also embed social media feeds on a unified platform, your website. This will provide an appealing look on the website and introduce your social media content to your new visitors.
- Choose a platform that you can manage with the resources available to you.
- Using multiple social media platforms is not an issue, but if you find it hard to manage all of them, your chance of success significantly goes down.
4. Don’t Start Without a Content Strategy
Tapping into social media marketing without a proper content strategy is nothing more than shooting arrows in the dark. Before you start expecting engagement on your e-commerce social accounts, make sure you devise a proper content strategy and implement it in your content creation process.
- Start by setting the purpose of your content creation so you know what type of content to create
- Plan your content well in advance and use social media publishing tools to post timely.
- Use a mix of different content types for better reach, but don’t set unrealistic goals.
- Leverage all features of the social media platform, like reels, live, stories, videos, images, etc.
5. Keep it Short and Simple
Social media is not the place to showcase your essay-writing skills. Additionally, the attention span of the present generation is that of a goldfish, and you just have a mere few seconds to grab their interest. So, instead of beating around the bush, keep your content crisp and to the point. This will make it easier for your audience to understand and engage with your content. Make use a reliable social media marketing tool to streamline your content creation process and manage your campaigns more effiently. You can also use humanize AI text to give your posts a more natural, conversational tone that connects more effectively with your audience.
- Decide a goal before creating the content to prevent deviating from your purpose.
- Narrow down to the core of your message. It will help you avoid fluff.
- Play with creativity, but don’t overdo it.
6. Add a Call To Action
We have all come across social media posts that ask you to “visit the link in bio” or “share your opinion in the comments.” These are nothing but different types of call to action; encouraging the audience to take the desired action. With WordPress Quiz Plugin, you can create engaging call-to-action quizzes that guide users from organic posts and ads to targeted landing pages, driving more conversions. You can find them on both organic posts and ads that redirect you to a landing page.
- Create a sense of urgency with your post. Or, in the social media lingo, create FOMO in your audience.
- Keep it relevant to the audience you are targeting.
- Stick to a conversational tone and use action words that tell them what to do. For example, “If you like the video, smash that like button.”
- Don’t hesitate to leverage the help of AI tools available on platforms like SocialPilot to craft compelling and engaging captions. These tools can analyze trends, suggest relevant hashtags, and even optimize your content tone for better audience engagement. With the help of AI tools, you can save time and boost the creativity of your social media strategy.
7. Never Underestimate the Power of Collaboration
Collaborating with other brands and top fashion influencers that align with your brand presence can exponentially boost engagement on your posts. It can help you capture leads freshness to your content, and increase your online visibility to a combined larger audience.
- Decide the goal of collaboration and set a common purpose.
- Choose the right partners that can help you boost the image of your e-commerce store.
- You can give shout-outs, organize competitions or giveaways, or even hop in on viral trends together.
Key Takeaways
- Do your homework well. Research your audience, competitors, and different platforms to find out what works for you and what doesn’t.
- Keep your content short to make it easier for your audience to relate to and engage with.
- Integrate desired CTAs to encourage your audience to engage with your posts.
- Collaborate with other brands and influencers to expand your reach and find new audiences.
Conclusion
To boost social media engagements for your e-commerce store, it is important you try to build a relationship with your audience. A brand that makes efforts to communicate with its audience finds it easier to grow engagement on its social media pages. If you are a small business, it is completely fine if you start with just one handle. As you start growing, you can also expand your social media reach.