Baudicca Brooke is a business owner and writer with first-hand experience of building a company from the ground up in the UK. Through trial, pressure, practical learning, and a refusal to wait for perfect timing, [he/she/they] turned a long-held idea into a real business and learned the realities of entrepreneurship the honest way: by living it. Build It and They Shall Come is [his/her/their] experience-led guide for ordinary people who want to start something of their own without the jargon, fluff, or polished nonsense.