How many times a day do you come across a question on social media that reads something like this…. “What is your biggest struggle in your biz?”
I am going to guess that you see this a lot throughout the day and probably multiple times a day depending on how many groups you are in.
Personally, I think the question is a good starting point for anyone looking to gain insight into how others “tick” but I am not usually too impressed by the answers in the comments from other group members.
“My biggest struggle is getting clients.”
“My biggest struggle is making money.”
“My biggest struggle is converting my calls.”
The comments go on and on with these two focus areas for their struggles and as I’ve mentioned before this is just silly to post because you are telling everyone in this group that you don’t have clients yet which means if you are posting value or sales posts in that group you are not going to have much luck.
But out of all of this I am truly amazed by one thing…. The lack of suggestions, advice, or action steps the person posting will actually give any of the people that comment.
It’s like all of these group members helped you out by sharing but you can’t seem to find the time or courtesy to help them out.
Umm… OK, that seems like “customer service” at it’s finest. lol
Since I don’t see many utilizing that thread to show off their coaching skills, I thought I would pop in and share mine with you around the two most common responses I see in the comments.
Struggling to attract and convert clients.
Struggling to make money.
Here is my coaching on how to attract clients….
The first thing I want you to do is ask yourself “Why do I think I am struggling to attract clients?”
You will probably come up with something like “I don’t know” or “I don’t know how.”
These answers are great actually and very common so don’t try to spend a lot of time trying to “dig deeper” into this because you will want to move right into the next step.
Now that you have your answer, I want you to use your notebook or journal and write out the process.
What process/steps do you think you need to take in order to attract clients?
Even if you don’t know the exact process I still want you to write out what you do know and just don’t worry about what you think you are missing.
Once you get this done I want you to move on to the last step.
Look at the steps you just wrote down and put a check mark next to the steps that you feel confident or comfortable with completing on your own and then put an “x” next to the ones that you are not sure you know how to do or what exactly is needed to be completed for that step.
When you have finished this short assignment I want you to look and see if you can see exactly where and why you are struggling to attract clients.
Now, repeat this process with the money part or whatever you can find your struggles to be in your biz.
The clarity you will feel by doing this process is going to be a real game changer.
***BONUS TIP***
If you want to attract clients when you are online the first thing you want to do is make sure you are writing content with confidence.
Meaning that you need to feel confident about what you are writing in order for people to feel like you are the go to expert and really start to trust you.
How do you do this?
Before you write your next piece of content I want you to do a quick brain dump. After the braindump I want you to write down all the things that come to mind when you start to think about writing content.
Take each negative one and turn it into positive affirmation.
Example: I suck at writing so people won’t think it’s good enough to read.
Positive: I am such a great content writer that people LOVE to read it all the time.
Do this for each one and then before you write content I want you to write the positive affirmations you created. This will help you to boost your confidence and self esteem when you write, which will then have others feeling confident in you being seen as an expert.
How do you feel about your client attraction strategy?
Reply directly back to me or post in the group!
~Lacy