Instagram has become a highly competitive platform with over a billion users, making it challenging to stand out and attract followers.
To succeed in promoting your Instagram in 2022, you need to employ a combination of free and paid methods.
Here are ten effective strategies to help you grow your audience:
1- Switch to a Business Account
If you're serious about promoting your Instagram account, consider switching to a business account.
This account type offers advanced features such as a detailed description, contact buttons, and statistics that can help you reach your target audience.
2- Choose a Relevant Account Name
Your account name should be relevant to your brand or niche, making it easier for users to find and recognize your account.
3- Use a Quality Profile Picture
Your profile picture should capture the essence of your brand or personality and evoke an association with the services you provide.
Ensure that it's striking and visually appealing since it will be presented in a circular form.
4- Utilize Hashtags
Hashtags can help make your posts searchable, reach a wider audience, and create selections for posts on specific topics.
Use relevant hashtags that align with your brand or content.
5- Add Geotags
Geotags can help increase your reach by automatically adding your posts to a set of posts with that tag.
When your post gets a lot of reactions, it can be featured at the top and seen by more users.
6- Create Unique Masks
Creating unique masks can help you stand out and attract new followers.
You can make a beautiful filter, funny inscription, or complex 3D effect that aligns with your brand.
If you lack the skills, you can hire a professional to create the mask for you.
7- Attract an Audience from TikTok
You can attract users from TikTok by creating viral videos that end with an invitation to continue on Instagram.
This can help you gain new followers easily.
8- Use Lead Magnets
A lead magnet is a valuable product or service you offer in exchange for an action such as a like, comment, or follow.
Consider offering a checklist, video tutorial, or an author's course that aligns with your brand.
9- Organize Mutual PR
Mutual PR involves collaborating with another influencer in your niche with similar follower counts.
You promote each other's accounts to your respective followers and gain new followers in the process.
10- Host Joint Live Events
Hosting joint live events with other influencers can help you connect with your audience and gain new followers.
You can discuss an interesting topic or have a live battle with a blogger, which can attract new followers to both accounts.