Marketing that makes clients feel seen, not sold to
When I worked in roles as a nurse and as a clinical tech consultant, I’ve learned about how we handle behavior change as individuals and as organizations. It’s not enough to share information, we won’t retain or act on it. I needed to build rapport and make them care.
This is where the stirrings of my storytelling framework began. I now harness the power of story structure with intimate, conversational copy through brand narrative strategy.