People skip online ads more than they notice. That makes real-world ads more valuable again. But not all outdoor ads work. Only the ones that tell a quick story and look bold, grab attention. Digital wall paintings and big hoardings are one such way...

Car wrap advertising is currently adopted by many brands to disseminate messages along highways. It is simple. The car is covered in a print wrap. Bright colours and clear words appear in the wrap. The car is noticed by people on the road, and the m...