A Legacy of Care, Craftsmanship, and Innovation
Boori began over 25 years ago in Sydney, Australia, with one mission: to create children’s furniture that was not only beautiful but could also stand up to the rigors of real family life. Founder Justin Chui took a struggling supply chain and turned it into an opportunity for excellence, eventually opening Boori’s own factory in Jiaxing, China.
Today, Boori is a globally trusted name in nursery and children's furniture, delivering quality to families in over six countries.
Ethical Materials, Superior Quality
At Boori, sustainability is built into every step. Timber is hand-selected from FSC-certified plantations, ensuring that every piece comes from a responsibly managed source. Their laser-guided wood-cutting technology reduces waste and helps maximize every tree used—meaning fewer trees are needed to make high-quality furniture.
The Boori finishing process is unmatched. Each product undergoes multiple stages of hand-sanding and coating to achieve their signature rich colors and ultra-smooth textures. It’s not just beautiful—it’s durable and safe.
Smart Designs for Growing Kids
Boori understands that children grow fast, which is why they design furniture that adapts. From convertible cots and toddler beds to storage units that grow with your child’s needs, Boori furniture evolves with your family. And with up to 5 years warranty, you can rely on their products to go the distance.
Recognised for Eco-Ethical Excellence
Boori’s environmental commitment hasn’t gone unnoticed. In 2019, they were named Best Ethical Brand by Loved by Parents, and they were the first nursery brand worldwide to receive Greenguard GOLD certification for paint finishes safe enough for babies and children.
Every product Boori makes is a reflection of their values: sustainability, safety, longevity, and family-friendly design.
The Boori Promise: Beauty, Safety, and Responsibility
Parents don’t just choose Boori for style—they choose it for peace of mind. Whether you’re a first-time parent or expanding your family, Boori offers reliable nursery and children’s furniture that’s ethically made and built to last.