Roxanne Joyal is heralded as a trailblazing social entrepreneur, a relentless advocate for women's empowerment, and a recognized leader in shaping sustainable development. Her remarkable journey in creating fair trade, ethical, and sustainable business models has revolutionized the way we perceive and engage with socially-conscious brands. Her story is about innovation, resilience, and the power of a vision that transcends geographical boundaries to create a tangible, positive impact.
A Champion for Women Artisans around the Globe
As the founder and CEO of &BACK, an ethically sourced coffee supplier that fervently supports women growers, Roxanne has admirably bridged the gap between North American consumers and women artisans worldwide. Her unique approach to humanizing brands and facilitating meaningful engagement has not only uplifted countless lives but also revolutionized the sustainable travel and lifestyle space.
Pioneering Sustainable Travel and Lifestyle Solutions
Among her many contributions to sustainable lifestyles, Roxanne pioneered the creation of Bogani Cottages and Tented Camps in Kenya, a unique facility designed to rejuvenate volunteer groups. This innovative venture expanded to include facilities in Rajasthan, India (Araveli Retreat) and the Ecuadorian Amazon (Minga Lodge and Reserve).
Committed to empowering women, Roxanne founded an artisans program that provided over 1,500 women in Kenya's Maasai Mara region with an opportunity to earn a sustainable income. Her products found their way into 18,000 locations across North America through partnerships with renowned brands like Nordstrom, Pac Sun, and Call It Spring.
Creating Socially Conscious Products
In addition to empowering artisans, Roxanne has been instrumental in creating other socially conscious products. She spearheaded the production of ethically sourced coffee and award-winning chocolate that empowers farmers to earn a fair wage. The proceeds from these products fuel sustainable change for farmers, their children, and their communities.
Bringing the talents and stories of women in developing communities to consumers looking to make a positive impact, Roxanne has moved her brands to the forefront of meaningful, one-shop gift giving.
Women's Empowerment at the Core
Women's empowerment lies at the heart of Roxanne's purpose. Through her various roles, she has demonstrated a relentless passion for creating opportunities for women and their communities. This ethos is evident in every project she has launched.
&BACK Coffee and Minga Lodge & Reserve
As the founder and CEO of &BACK, Roxanne ensures that the coffee supplier supports and empowers women coffee farmers. Minga Lodge & Reserve, nestled in the heart of the Ecuadorian Amazon rainforest, offers a unique eco-lodge experience for both large groups and single travelers.
A Legacy of Empowerment
Roxanne Joyal's work reflects her unwavering commitment to equitable, sustainable development. Through innovative, socially conscious brands in food, beverage, wearables, and travel, she has created a legacy of empowerment. By uplifting women and creating new opportunities, she continues to demonstrate the profound power of purpose-driven entrepreneurship.
Roxanne Joyal's story invites us to contemplate how we, too, can contribute to creating a more equitable and sustainable world. Her journey is a testament to the transformative power of vision, resilience, and relentless pursuit of purpose.