About Me
Hi, I’m Kate, a marketing strategist and content specialist with over 20 years’ experience and a Master’s in Marketing & Communications.
I created Paws & Pasture to combine my marketing background with my understanding and love of animal and rural businesses. I know how demanding this work is, and how difficult it can be to stay consistent online alongside everything else.
Everything I create is designed to take the planning pressure away, so your content feels thoughtful and purposeful, without becoming another job on your to do list.
What people are saying
''Paws & Pasture were super helpful with coming up with content ideas for my small business. When you work for yourself you do the job of 10 people so it was nice to have the stress taken away surrounding content creation''
Ellie K, Veterinary Nurse
“You can tell this pack was created by someone who genuinely understands pet businesses and the emotional side of what we do.
The ideas felt very relevant to CourtsCuddles. I especially loved the balance between trust building, education and gentle promotion. It feels calm and thoughtful, which is exactly how I want my brand to come across.”
Courtney / CourtsCuddles 30 Day Content Planning Pack
“The captions sound natural and not salesy, which I really appreciate. They are structured enough to remove the overwhelm, but flexible enough that I can easily make them sound like me.
It has definitely made content planning feel easier. The biggest thing for me is that it removes that ‘what on earth do I post today?’ feeling. I can just pick something that matches my day and go with it.”
Courtney / CourtsCuddles 30 Day Content Planning Pack
Content Planning with Clarity & Confidence
Plan your content with confidence and clarity, without the overwhelm. Supportive structure and practical ideas to help you show up consistently.
Clear, seasonal content planning designed for animal & pet businesses. Stay visible with purposeful posts that feel natural and manageable.