A concept preview from Quote Follow-up Kit. All names, dates and amounts below are fictional. Prepared with AI assistance; no customer results or sales outcomes are claimed.
The situation
A solo brand designer sent a £1,200 identity-design proposal on 5 October. The prospect hoped to decide by 9 October. By 12 October there is no reply. No deposit has been paid, no work has started and no capacity has been reserved.
First decision: clarify, do not invent urgency
A reasonable next step is one short check-in on the existing email thread. Refer to the prospect’s own decision date without treating it as an obligation. Silence alone does not tell you that price is the problem.
Message 1 — checking the decision date
Hi [Name],
You mentioned hoping to decide on the identity project by 9 October. Is it still something you are considering?
If a detail in the proposal is unclear, let me know which part and I can clarify it. If the timing has changed, that is useful to know too.
Thanks,
[Your name]
Message 2 — if they say the price is too high
Thanks for letting me know. Which deliverables are essential for the first stage? I can check whether a smaller scope would suit the project and confirm a revised price before we agree anything.
Check the work and margin before offering a different price. Do not promise the original scope at a discount simply because the prospect has not replied.
Message 3 — closing the loop if there is still no reply
Hi [Name],
Just closing the loop on the identity proposal. If this is still under consideration, please let me know whether you need anything else from me. Otherwise, I will leave it with you and stop following up for now.
If you come back to it later, I can confirm my availability and whether the scope and price still apply.
Thanks,
[Your name]
A possible decision schedule
After reviewing the facts, send the first check-in manually. If the prospect gives a decision date, use it instead of a preset sequence. With no reply, 19 October could be a next check in this fictional example; it is not a universal best practice. If they decline or ask for no more contact, stop. After an unanswered final message, archive as no decision rather than marking the quote won.
Before using these messages
Replace placeholders and check every statement against your own situation and any prior agreement. Do not imply a held slot, expiring discount or guaranteed availability unless true. This example is not debt-collection or legal advice. Keep client records in your existing system.
Would a personalised version be useful?
I am exploring a £49 personalised digital pack for one proposal situation: three editable messages, a suggested decision schedule and one factual correction pass. This is a concept under evaluation, not an available purchase or a promise of future delivery. It would be a bespoke service, separate from the existing £19 offline tracker.
If you are considering this for an actual unanswered proposal, you can email quotefollowupkit@gmail.com with the subject “Proposal pack” and a short, anonymised description of the situation and what you use now. Say what this sample leaves unanswered; there is no obligation to buy. Do not send client names, email addresses, contracts or sensitive information. I will not send messages to your prospect. No payment is being requested, and no mailing-list signup is involved.
You can use and adapt the free example above without contacting me.