Followers or rather I’d say virtual supporters are an incredible asset that we can have as content creators.

The lovely comments, replies, shares and likes literally make our day.

Isn’t it?

No matter on which platform you’re starting, building an audience that vows for your content seems like an indispensable thing.

Especially when we’re talking about the fastest growing social media platform aka Pinterest, then having an audience is a must if you wish to get more eyeballs for your content.

If you’re someone who’s looking for ways on how to get that organic reach without spending a penny, then you must try this simple hack that I’m about to share.

Just do a happy dance and continue reading!

By the way, if you’re looking to grow your Pinterest account, I’ve already curated a list of some value-packed articles just for YOU, that you can check out here:

So, let’s talk about this hack!

Step 1: Visiting the Analytics Section

Analytics are very important!

You can’t ignore them at any cost.

To get access to the Pinterest analytics feature, you need to have a Pinterest business account.

And if you’re reading this article, then I guess you have that one. If you don’t have, visit the site to do that.

Just login to your Pinterest Business Account and head over to the left hand side.

You’ll see the Audience Insights option under the Analytics tab.

Click on that.

Step 2: Examining the Audience Insights

Once you click on the option, you’ll be redirected to the page where you’ll see the detailed distribution of your target audience like age, gender, location, device, etc.

Now, you don’t have to scroll through this visual data, because we’re going to use Pinterest curated insights.

Scroll to the top and click on the Export CSV option present below your profile picture.

Within seconds a CSV file will be downloaded into your system.

Step 3: Decoding the CSV File

Open that file and you get access to that insane amount of data.

As you can see, the CSV file has detailed information about your audience interests, demographics, etc.

But the real goldmine that it has is the actual keyword or interests of your audience.

For example, the primary interests of my audience is —

You can get 100s of ideas from this single CSV file.

Find keywords from this file that actually resonate with your target audience.

If I talk about myself, I post a lot of content related to Home Decor, and DIY crafts, so I can start posting

more content just to dominate the niche.

The more the content, the higher the audience engagement.

The higher the audience engagement, the more your Pinterest growth.

It’s actually a cycle!

So, here's the scoop – you can totally amp up your Pinterest followers without splurging on ads!

Just keep creating and spreading the content on a regular basis , throw in some killer keywords, and connect with your peeps for that authentic vibe.

Watch those followers climb without breaking the bank! 🚀

Happy Pinning.