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SkinTherapy.io Website System — WordPress Framework for Beauty & Aesthetics Practices

A calm, clinic-grade website framework for independent beauty and aesthetic practitioners who want a professional online presence without over-design, complexity, or ongoing tech management.

This is not a theme or a visual “pretty template”.

It’s a practice-led system — structured around how treatments are taught, assessed, and delivered in professional training.

The result: a website that feels correct, trustworthy, and easy to maintain.

Choose your install method

Option A — Self-Install Kit (£99)

You install WordPress (one-click on most hosts), then follow the step-by-step guide to import the full system.

Best if you’re comfortable following clear instructions.

Option B — Installed-For-You (£349)

I install WordPress (if needed) and import the full system for you.

Supported hosting: 20i only (to keep the setup reliable and consistent).

Best if you want the system installed with minimal effort.

Install warranty: 7 days for installation/import faults only (e.g., import failed, layout broken). No ongoing edits/support included.

Who this is for

Suitable for:

• Beauty therapists and aesthetic practitioners
• Newly qualified or established professionals
• Practices offering 1 treatment or 20+
• Practitioners who prefer clarity, structure, and simplicity
• Anyone who wants a professional website without marketing jargon

No advanced technical knowledge is required (especially with Installed-For-You).

What this system provides

1) Website structure (pages included)

• Home (orientation + routing)
• Treatments overview
• Individual treatment page framework
• About
• Contact / Appointments
• Standard legal pages (Privacy / Terms / Cookies)

2) Treatment-led design

• Repeatable treatment page structure
• Clear sections for suitability, expectations, and professional standards
• Safe workflow for duplicating pages and adding new treatments
• Scales from 1 to 20+ treatments without redesign

3) Professional alignment

• Consultation-first, plain language
• No guarantees, claims, or promotional pressure
• Clean hierarchy and text-led layout
• Built to feel appropriate for insured, professional practice (without giving legal advice)

4) Visual system

• Calm, neutral design
• Minimal imagery rules (used sparingly)
• Consistent spacing and typography
• No trends, sliders, or decorative clutter

5) Documentation

• Step-by-step guidance for editing pages
• Clear instructions for adding/managing treatments safely
• Written for non-technical users, with boundaries on what to edit and what to leave unchanged

Where this fits in your practice

Many practitioners gain visibility through referrals, directories, booking platforms, and local/social promotion.

Your website serves a different role: a stable, independent space where clients can:

• understand treatments clearly
• assess suitability and expectations
• view your practice on your own terms
• book with confidence

What’s not included

To keep the system simple and sustainable, this does not include:

• Domain registration or hosting fees
• Booking platform subscriptions
• SEO plugins or optimisation services
• Legal advice
• Treatment-specific medical claims or outcome promises

Delivery

If you choose the Self-Install Kit (£99)

You receive:

• Website system install file(s)
• Pre-flight checklist
• Step-by-step install guide
• Documentation for editing and adding treatments

You will need: domain + hosting + WordPress installed (one-click).

If you choose Installed-For-You (£349)

You receive:

• A fully installed website system on your WordPress site
• Confirmation when complete
• Full documentation for editing and adding treatments

You will need: a 20i hosting plan + domain (purchased in your name) and temporary access so I can install and hand over your login.

Why is this system different?

Most practitioner websites fail because they are:

• over-designed
• marketing-led
• unclear about suitability
• stressful to edit
• difficult to maintain

This system is intentionally restrained:

• structure over style
• clarity over persuasion
• professionalism over personality

The goal is not to impress — it is to reassure.

FAQ

Do I need technical experience?

No. The documentation is written for non-technical users. With Installed-For-You, you don’t need to install WordPress yourself.

Can I add more treatments later?

Yes — you add treatments by duplicating the existing page framework using a safe workflow.

Does this include booking software?

No. You can link to an external booking platform if you use one.

Can I customise the design?

The design is intentionally minimal. You can update text and images, but the core structure should remain unchanged.

Do you provide ongoing support?

No. This is designed to be managed independently. A 7-day install/import warranty applies for installation faults only.