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Is UGC Just Another MLM in Disguise?

I get it. I really do.

When I first heard about UGC, I had one thought: “Oh no. More initials. Is this another MLM in disguise?”


The moment I saw those three letters, it gave me flashbacks — team chats, end-of-month sales pushes, inventory piling up in the corner of my bedroom. And I know I’m not the only one who’s been there.


But here’s the truth: UGC is nothing like that.


I Did My Homework (So You Don’t Have To)


Once I got over the name, I started researching like crazy. What even is UGC? What does “user-generated content” mean? Who’s paying for it?


And to be honest — it wasn’t easy to get a clear answer. I went down rabbit holes, bounced between YouTube videos and Reddit threads, trying to figure out if this was legit or just another scheme dressed up in new packaging.


What finally sold me?

➡️ You get paid by brands, directly, for content you create.

➡️ You don’t have to build a team.

➡️ You don’t have to buy inventory.

➡️ You don’t have to rely on anyone else to succeed.


As someone who had invested way too much money in affiliate and MLM inventory, that last one hit hard. I still remember when my husband looked me in the eye and said, “No more boxes of Farmasi.” That was the moment I knew I needed something that paid me back — not something that drained me.


Here’s How It’s Actually Different


If someone asked me, “How is UGC different from the last thing I tried?”

I’d say this:


1. It’s based on your effort.

No more stressing over what your downline is doing or chasing end-of-month bonuses. With UGC, you do the work, you get paid. Period.


2. You don’t have to push products on your friends.

I don’t miss those posts: “Hey, it’s the last day of the month — can anyone grab a lipstick?” Everyone knows what that means. It’s a desperation post, and I hated doing it.


3. You don’t need a team to hit your goals.

In affiliate marketing, it always felt like I was carrying everyone else. I was done being the overachiever in a group project while the others coasted. With UGC, it’s just me. If I want to work, I work. If I want to say no to a brand or a script, I say no. That’s real freedom.


My Biggest Win? I’m in Charge.


I decide what projects I take.

I decide what aligns with me.

I don’t need permission. I don’t need a team. I don’t need to “hit rank.”


UGC gave me back control of my time, my energy, and my confidence.


So no — it’s not another MLM in disguise.

It’s not a trick. It’s not a trap.

It’s a way to finally get paid for your effort — no strings, no pressure, and no more begging anyone for end-of-month sales.


-xo 💛 Brenda


👉 Want to start UGC without the guesswork? Grab my beginner-friendly guidebook here