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How do you price your art?

Since launching my Payhip last December, numerous people have reached out letting me know I should charge more for my recipes. In an effort to keep my recipes as accessible as possible, I’ve kept the prices on the lower side compared to other purchasable ice cream recipes on sites like Etsy and Gumroad. I never want the cost of my recipes to be the obstacle in the way of folks accessing joy. I’ve sent out free recipes and helped with the cost of ingredients, just so people can have delicious ice cream to look forward to. In doing these things, I lost sight of the value of my recipes. 


Since making ice cream for the first time in 2013, I’ve gleaned so much about the process and have shared the tips and tricks I’ve learned along the way within each one of my recipes. All of my flavors have been tested and re-tested countless times in an effort to get the flavor and texture down just so. I’ve scaled my recipes up for commercial production and back down for home use. I’ve spent hours making sure my words are clear and my directions simple to follow. I’ve made myself as available as possible for any questions that arise along the way, and am always so happy to chat with you about ice cream or anything else. When you buy my recipes, please know you are procuring something made with love and care. All of these things have such value. But how do you put a price on value? 


I’m keeping my prices as they are so as many people as possible can experience the glory of homemade ice cream. The Pay What You Want model allows you to pay a little extra if you want, or not if you don’t. For those that have, thank you so much! Your generosity helps me continue testing new flavors and creating new recipes! Thank you all for taking a chance on my recipes and believing in my knowledge and expertise. 


You all have been so supportive and  amazing. I’m so grateful and thankful for each and every one of you. Thank you, too, for helping me understand and see the value of my recipes.


Happy churning!


Warmly,

Lauren W.