Google Trends offers valuable insights into search demand and the market, which can help web design company owners and marketers create more effective SEO campaigns.
Introduction
Google Trends is a useful and free tool that delivers statistics and other information about the popularity of specific search terms on Google and YouTube. It has grown in popularity for various reasons, including big data research and applications. It offers extensive search data statistics and serves as a platform for observing consumers' search behaviour. Google Trends is a simple tool for collecting and comparing data.
Google Trends offers valuable insights into search demand and the market, which can help web design company owners and marketers create more effective SEO campaigns.
For example, knowing how popular a particular phone is by region or age group gives marketers insight into what their target audience wants. It is expected based on location or other demographics. This article will discuss the following ways to improve Google trends.
What is Google Trends?
Google Trends is a feature that shows how popular a particular search term is on Google. In other words, how frequently is it entered into the search field about the total search volume on the website over a given period? It also shows the search volume index and the user's geographic location.
Google Trends allows you to see what searches are currently trending and how search volume for your keyword has varied across different locations. It is a lifesaver for seasonal businesses because it helps track customer interest shifts.
What does "Breakout" mean in Google Trends?
Breakout on Google Trends means a sudden and massive rise in a search term, which rose very quickly, so it now means less to show the rising numbers in percentage than we will use "Breakout".
Within Google Trends, each search term shows a percentage increase over the previous period. "Breakout" indicates that the search term increased by more than 5000% over time.
For example, an average search term is searched ten times per day. Then, for whatever reason, it spikes to 10,000 times per day. To say that the term increased by 99,900% could be more helpful. It's better to call it a " breakout."
10 Ways to Improve Google Trends For Market Research:
1. Examine the trends in keyword volume.
Google Trends lets you see a keyword's trending volume over the last few years. You can see popularity trends and determine which keywords are gaining or losing popularity. But why should it matter? Identifying those gaining popularity means getting ahead of the competition, allowing you to create content based on industry-relevant keywords that people are searching for.
2. Avoid fading keywords.
Google Trends allows you to avoid keywords that are losing popularity. You can specify how long you want to spend researching a particular topic. If you notice that a term receives fewer searches, it's best to avoid using it because it will only bring a few visitors to your website.
3. Search for related keywords.
Keywords on your site can also be used to find related search terms that are becoming increasingly popular. Google Trends does an excellent job of locating recently popular keywords and allowing users to organize them according to their popularity level, making it an invaluable resource for keyword data analysis.
4. Understand your competitors
One helpful feature of Google Trends is the ability to compare up to four search terms simultaneously. After you've selected a region and period for your first search query, click " + compare" in the light blue box to the right of your original search term to see how the two terms compare. You can add up to two additional terms, which can be helpful when conducting competitor analysis.
5. Take note of the "Breakout" keyword.
In some cases, Google Trends may replace the percentage search volume with the term "breakout." This means the keyword's search volume has grown by more than 5,000% last year.
Google Trends is a free tool that shows the popularity of an internet search query, such as "How to Build an App" or "Best Headphones". It lets you track the growth of your keywords over time and see a graph of the trends.
6. Keep an eye on related blog and video topics.
As previously stated, you can use Google Trends to identify related keywords to a search and gain insight into related topics to consider for future content. Look to the left of the "Related Queries" table to find another "Related Topics" table. This does not present specific search terms but rather a glimpse into the broader topics consumers seek.
Furthermore, you can filter the results by "Trend" (which shows searches that are on the rise) and "Related Topics" (for a broader perspective).
7. Focus on local optimization.
Google Trends data makes keyword research and tracking product-specific search trends simple. Its features include "Keyword Planner," which shows users the real-time search volume for specific keywords. This feature is ideal for physical web design companies that serve their local community.
8. Make use of LSI keywords.
Google Trends allows you to track the popularity of a specific topic in real-time. It also provides demographic forecasts, which show where interest is rising and falling by age, gender, and income. Finally, let's look at an often-overlooked SEO tactic: LSI keywords. LSI is an abbreviation for "latent semantic index(ing)"—a computer program that learns many synonyms from context.
9. Find the best day of the week to run ads and publish content.
Google Trends can help you determine whether your search term performs better on specific days of the week. For example, both "walking sandals" and " hiking sandals" receive the most traffic over the weekend, so consider running more ads and focusing on content marketing campaigns that run on Saturdays, Fridays, and Sundays.
10. Don't overlook new keyword suggestions.
The Google Trends graph is valuable for determining increased interest in a particular topic or query. Millions of marketers and businesses use it, and it's also helpful in discovering new topics to focus on. Don't just focus on the top trends; delve deeper and consider other popular topics that can be integrated into your marketing strategy.
Conclusion
Google Trends will affect your SEO strategy. You can learn how to optimize your website and capture relevant search terms by analyzing the performance and popularity of keyword searches over time. As the service evolves and advances, contextual factors such as topic, category filters and location become increasingly important.