[Lessons from Beyonce: An Marketing Maven]
In recent news, we have all been bombarded with dredge reports postulating all kinds of doom and gloom that predicts dark days in the form a a recession. Amid the recent mass layoff’s in the tech sector, It’s all been quite disturbing; to say the very least.
However, this past week, the outlook for the economy seems to be turning a new leaf…at least according to DAVOS summit and the latest Bloomberg Jobs Report. So, there is hope…and baby-bee the Queen Muva Bey-on-Ce is demonstration a new possibility through the announcement of her new Renaissance World Tour.
Bey Aka M-BEY-A….who puts the “bey” in MBA IS SO DOPE & her marketing is sickening 
As a fan I received my email and I finally opened it up, it is interesting to see how her marketing team grouped the demographics. The open registration is timed perfectly to pay schedules, and the cities are grouped accordingly in categories A, B, C!!!
For me this process is so exciting, not so much for the performance aspect but for the business and marketing aspect. This is the second time that the Queen Muva Bey shocked the world (I mean, if anyone ever thought that was still possible; right 
). Well, Beyonce has succeeded to shock the world again. She has the audacity and gumption to challenge consumers and fans alike to come out of pocket and “pay my price” to see Mrs. Carter perform!!
It almost seems as if, the fear mongering and scarcity tactics over “eggs” has faded into the backstory, all while folks are seriously making life changes to their budgets and ledger bylines to attend such an extravagant event. All I can say is, may we all graduate to mimic this exceptional experience from the Beyhive MBeyA (MBA) with concert tickets and new strategies!!
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