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How To Master Cold Outreach As A Composer: Be Genuine

đŸŽ¶ Welcome Back, Composers! đŸŽ¶



You’ve unlocked another edition of The Media Composer Vault! Think of this as your secret weapon for navigating the wild world of music. Whether it’s plugins, templates, insider tips, or even the odd rambling thought, this is where I share everything I’ve learned from nearly a decade of composing to help you grow—not just as a composer, but as a person too. (Yes, we’re getting real here.)

Hey there, I’m Theo! My mission is to help you avoid the mistakes I made and push your career forward with confidence. Each week, we dive into a new topic—whether it’s finding the perfect plugin, marketing yourself like a pro, or smoothing out your workflow. I personally test everything I share, so you know it’s the good stuff.

Now, let’s cut to the chase: this week, we’re picking up where we left off on the art of finding work. (If you missed that blog, don’t panic—you can catch up here.) Last time, I shared the secrets to landing gigs and standing out in a crowded industry. But today, I’m taking it further with a specific cold outreach technique that’s been an absolute game-changer for me.

Spoiler alert: this isn’t about spamming every producer you can find on LinkedIn. It’s about building genuine relationships—yes, those still exist! If you’re serious about turning cold emails into warm collaborations, this is the one technique you don’t want to miss.

So, let’s crack open the vault and find some gems! đŸŽ”



The Power of a Genuine Compliment


Let’s face it—most people’s inboxes are drowning in generic pitches and half-hearted requests. But here’s the secret sauce to standing out: a genuine compliment. It’s simple, effective, and way more powerful than you might think.

Here’s what happens when you take the time to deliver a thoughtful, honest compliment:



1ïžâƒŁ You stand out from the crowd.


I’ll be honest—I wasn’t always great at this. I used to be the person sending out those same generic emails, thinking, “If I just cast a wide enough net, someone will reply.” But here’s the thing: they didn’t. It was painfully obvious I hadn’t done my homework, and my messages were just blending into the noise.

Sound familiar? If so, I get it. You’re not alone—we’ve all been there, trying to figure out why we’re not getting the responses we’re hoping for.

Then I made a shift. Instead of focusing on me and what I wanted, I started focusing on them. I took the time to research their projects, learn about their work, and genuinely admire what they were doing. And when I reached out, I made sure that came through.

The difference was night and day. Suddenly, people were replying. Not just replying—they were excited to connect, and the conversations felt real. By showing I’d put in the effort and truly valued their work, I stood out from the sea of generic pitches.

This method doesn’t just earn you respect—it makes people want to work with you. And the best part? It’s not hard. It just takes a little time, thought, and sincerity.



2ïžâƒŁ You show you’re invested.


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