Make a great product. The first criterion for creating digital products is adding value to the lives of your customers. Since you're competing with free content on the web, invest in building a product that people can't find anywhere else.

No matter how much your product costs, the product can help you build an email list that you can sell in the future. It also opens the door to increasing sales and retargeting potential customers with various promotions. Programs build trust between your business and potential customers.

Offer a money back guarantee. If you're hesitant to offer a warranty on your products, that makes sense. Some people can buy and use your product and then request a refund. But it's all part of running an online business.