A Star Is Born: From Almost Famous to Brand Strategist

In 2006, I skyrocketed from obscurity, working with artists like Pitbull, Trick Daddy, and Mims, while living it up in South Beach. Yet behind the scenes, I was balancing a 9-5 job, realizing that fame without strategy was an illusion. Financial instability and label mismanagement ultimately led to a harsh wake-up call.

I spent over 20 years in the music industry as a producer, songwriter, and artist. I’ve had the honor of landing major placements with some of the biggest names in the industry—Lil Wayne, Nicki Minaj, City Girls, and Trina. But even after achieving those career milestones, the expected financial windfall and success didn’t materialize. After facing multiple setbacks, I learned that personal branding was the key to sustainable success.

That’s why I pivoted from the music industry into personal brand coaching, using everything I’ve learned from both my successes and failures. My focus now is to help entrepreneurs, creatives, and influencers develop powerful, authentic personal brands that build trust and create lasting impact.

Skills & Expertise:

• Personal Brand Development: Helping individuals craft authentic, unique personal brands.
• Digital Strategy: Building sustainable online presence through strategic branding and storytelling.
• Content Creation & Strategy: Creating engaging, value-driven content for social media and digital platforms.
• Music Industry Expertise: Decades of experience as a music producer, songwriter, and artist.
• Direct-to-Fan Strategies: Bridging the gap between creators and their audience for genuine connection.

Today, I serve artists, entrepreneurs, and influencers who want to build brands that resonate, connect, and convert.

Ready to build a brand that lasts? Book your free discovery call today and let’s get started.