To Be Liked and Needed

To Be Liked and Needed:

Building Trust, Value, and Sustainable Relationships at Work

by S Jose I. Dunglao

In every workplace—and in life—the people who thrive are those who are both liked and needed. Being liked opens doors through warmth, connection, and approachability. Being needed keeps those doors open through competence, reliability, and value.

In To Be Liked and Needed, Consultant and Advisor S Jose I. Dunglao blends research, real-world insights, and practical exercises into a clear roadmap for anyone seeking stronger influence, deeper relationships, and sustainable success.

Through engaging stories, evidence-based strategies, and actionable frameworks, you will learn how to:

• Cultivate authentic likability without “faking it.”
• Become the trusted “go-to” person in your team or organization.
• Balance confidence with humility to earn both respect and trust.
• Build sustainable, long-term professional relationships that grow with you.
• Apply a 30/90/365-day action plan to turn insight into measurable impact.

Whether you’re a new leader, a rising professional, or someone striving to build more meaningful connections, this book will help you master the synergy of warmth and competence—and become truly indispensable.

Likeable enough to be trusted. Reliable enough to be indispensable.

• Best fit for leadership, workplace, and organizational audiences.
• Highlights balance of interpersonal trust and professional competence.

To Be Liked and Needed is both a guide and a toolkit: part inspiration, part playbook, and entirely practical.