Football sponsorship has changed.

Companies expect more than logos.

Clubs are expected to create commercial value, measurable partnerships, engaging activations, and long-term relationships.

Yet most sponsorship professionals have never been taught how to build a modern sponsorship department.

Instead, they learn through trial and error.

They copy what other clubs are doing.

They rely on outdated sponsorship packages.

And when results don't come, everyone asks the same question:

"Why aren't we bringing more sponsors?"

Football Sponsorship Mentoring was created to change that.

This is not another online course.

This is not generic business coaching.

This is personalised mentoring built specifically for professionals working in football.

Together, we'll work on your real challenges, your club, your objectives, and your commercial ambitions.

Whether you're looking to attract better partners, improve your sponsorship process, prepare for a new role, or build an entire sponsorship department, I'll help you develop practical solutions that you can immediately apply.

This programme is designed for professionals working in football who want to improve the commercial side of their organisations.

It is ideal for:

• Sponsorship Managers
• Commercial Managers
• Marketing Managers
• Heads of Commercial
• Club Executives
• Football Clubs
• Leagues
• Federations

Whether you've just started your football career or you're already leading a commercial department, every programme is tailored to your experience, your objectives and your organisation.

Every football organisation is different.

Every Sponsorship Manager faces different challenges.

During our work together, we can focus on topics such as:

Sponsorship Strategy

Build a sponsorship strategy aligned with your club's objectives.

Sponsorship Inventory

Identify and structure sponsorship assets that create genuine value for partners.

Finding New Sponsors

Develop a practical prospecting system that helps you consistently identify new commercial opportunities.

Sponsorship Sales

Improve your outreach, meetings, proposals and negotiation process.

Partnership Activation

Create sponsorship activations that benefit both the club and commercial partners.

Department Development

Build processes, templates and workflows that improve the performance of your sponsorship department.

Career Development

Prepare for interviews, promotions and new opportunities within the football industry.

Most mentoring programmes focus on general business advice.

This programme focuses exclusively on football.

You won't receive generic frameworks copied from other industries.

Instead, you'll work on real football sponsorship challenges using practical experience gained from years working inside professional football clubs.

Everything is personalised.

Everything is practical.

Everything is designed to be implemented immediately.

Every programme follows the same philosophy.

Step 1

Sponsorship Assessment

We'll start by understanding your role, your organisation, your objectives and your current challenges.

Step 2

Personalised Roadmap

Together we'll build a clear action plan for your programme.

Step 3

Office Hours

During our one-to-one sessions we'll work on your real commercial challenges.

These are practical working sessions—not lectures.

Step 4

Implementation

You'll implement what we've discussed inside your club or organisation.

Step 5

Feedback

I'll review your documents, proposals and commercial ideas, providing practical feedback.

Step 6

Continuous Improvement

Every session builds on the previous one, helping you create sustainable long-term improvements.