Google Ads Starter Kit UK: Run Your First Campaign Without Wasting Money

Launch your first Google Ads campaign with confidence — and stop wasting money on irrelevant clicks.

This starter kit is built specifically for UK small businesses that want to run Google Ads properly from day one. No agency fees. No guesswork. Just the exact templates, keyword lists, and budget framework you need to get results.

What's inside:

• Google Ads structure explained simply (Account → Campaign → Ad Group → Keywords → Ads → Landing Page)
• Keyword match type breakdown with risk ratings (start with Exact Match, avoid Broad Match)
• 200 ready-to-use negative keywords organised by category — paste before you launch and save hundreds in wasted spend
• High-converting Responsive Search Ad formulas with headline and description templates
• Budget calculator with industry-specific cost-per-click data (Legal, Dental, Plumbing, Estate Agents, Restaurants)
• Pre-launch checklist to ensure your tracking, landing page, and targeting are set correctly

Best for: Plumbers, solicitors, dentists, estate agents, restaurants, and any UK service business where customers actively search on Google.

By Syed Latief, CPD Digital Marketer | MBA — Heriot-Watt University

syedlatief.com | info@syedlatief.com