Creative Compass™ Masterclass Workbook

Clarity Before Creativity. Strategy Before Execution.

FREE Digital Download

Before you post another flyer, make sure you know what you're actually trying to accomplish.

The Creative Compass™ Masterclass Workbook is the official companion workbook for the FREE Creative Compass Masterclass: The 4 Things Every Ministry Must Understand Before Posting Another Flyer, taught by LaShaun Jenice of Kingdom Visual.

The live masterclass takes place August 17, 2026, and will also be available to watch on YouTube after the livestream, so you can download this workbook now and use it while attending live or watching the replay at your own pace.

And yes—both the masterclass AND the workbook are completely FREE.

Inside the Workbook

This 14-page guided workbook will help pastors, ministry leaders, church administrators, communications teams, and media teams understand the four distinct functions that make ministry communication work:

Branding — Identity

Who are we?

Marketing — Connection

Why should people connect?

Promotion — Invitation

What's happening, and what should people do next?

Media — Delivery

How will the message be communicated?

But this isn't simply a note-taking workbook. You'll work through practical exercises designed to help you evaluate your ministry's current communication system and identify where greater clarity is needed.

You'll receive:

• The complete Creative Compass Framework
• Branding, marketing, promotion, and media reflection exercises
• A Ministry Communication Gap Diagnostic
• A Media Ecosystem Audit
• The six-question Pre-Creative Brief™ framework
• A practical ministry case study
• A 90-Day Communication Priority Plan
• Next-step planning exercises to move from clarity to implementation

Why This Workbook Matters

Too often, ministries jump straight to:

“Can you make a flyer?”

But the graphic should never be responsible for creating a strategy that hasn't been developed.

Before creative begins, we should be able to answer:

What are we building? Why does it exist? Who is it for? How does it work? What do people need to know or do? How will we communicate it consistently?

That's the work that gives creativity direction.

Use this workbook alongside the free masterclass to begin moving your ministry communication from reactive to intentional, from last-minute to strategic, and from simply posting to communicating with purpose.

FREE Workbook. FREE Masterclass. Real strategy you can begin using immediately.

Creative Compass™ by Kingdom Visual

Navigate. Create. Impact.

The graphic isn't the strategy. It's an output of the strategy.