How I Grew to 133K Instagram Followers in 7 Months

You’re in midlife. You’ve finally got something you want to share with the fucking world.

A business. An idea. A message. A skill. Something you know could help someone.

The problem is, you’re putting it on Instagram and hardly anyone is seeing it.

I spent thousands on content courses that didn’t move the needle. Then, in seven months, I grew from 89 to 133,000 followers.

So I went back through the whole fucking thing to work out what changed.

Come behind the scenes with me. The reels that reached millions, the absolute flops, what made strangers stop, what I repeated, what I stopped doing and the biggest shift of all, which had fuck all to do with the algorithm.

You’ll come away knowing what to look for in your own content, why a flop might be more useful than you think, what’s worth repeating, what to stop wasting your energy on, and with a different way of thinking about getting your thing seen without your worth riding on whether it works.

This is a written case study to read, highlight, screenshot and come back to.

No formula. No promise you’ll get my results.

Just one midlife woman who got her thing seen, showing you what she learned so you can get curious about yours.