Mastering In-House SEO - 2020 Edition
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In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimisation (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more.
An indispensable guide for in-house experts and SEO agency employees alike.
"As someone who has been on both sides (agency and in-house), I’m confident both groups will learn a lot about the world of in-house SEO by reading this book." - RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal)
"Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO." - ADAM WHITTLES (Head of SEO at AutoTrader)
"If you are an in-house SEO, this book should always be an arm’s length away. With case studies, tips and guides, it has everything you need." - ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey)
An indispensable guide for in-house experts and SEO agency employees alike.
- The only published book in print dedicated to the in-house SEO pro
- Written for those working in-house, freelancers and agency side
- Co-authored by 26 of the world's leading SEO's
"As someone who has been on both sides (agency and in-house), I’m confident both groups will learn a lot about the world of in-house SEO by reading this book." - RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal)
"Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO." - ADAM WHITTLES (Head of SEO at AutoTrader)
"If you are an in-house SEO, this book should always be an arm’s length away. With case studies, tips and guides, it has everything you need." - ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey)