The Visual Brand Guide

Before anyone reads a word about your business, they've already decided how they feel about it. That decision comes down to how your brand looks.

This is the wide-angle guide to your whole visual brand: how colour, type, imagery, layout and your logo work together as one considered whole, so your brand looks intentional the moment someone sees it. Not a pile of nice choices that don't quite agree, but a small set of decisions that hold together everywhere they show up.

What you'll walk away with:

• Why people decide before they read, and how to use it
• What a considered look really gives you: trust, memorability, and the ability to charge what you're worth
• How to give colour, type and imagery each a clear job
• The margins and alignment that quietly make everything look tidy
• Your own one-page brand board, with your whole brand in one place
• How to keep it consistent, the real secret to looking established
• The common mistakes, and easy fixes

Everything you need to make your brand look considered, on purpose.

This is an interactive digital guide. Download it and open in any web browser. It works on computer, tablet and phone. Instant download, nothing physical is sent. All sales final on digital products.